User Loyalty Senior Analyst - Data-Driven Growth

DiDi; Ciudad de México; Presencial; MXN 500.000 - 800.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. is seeking a User Loyalty Sr Analyst to drive growth and engagement across DiDi Food’s LatAm markets from Mexico City. You will combine data, strategy, and execution to strengthen user loyalty and optimize campaigns.

Join a data-driven organization that values analytical thinking, cross-functional collaboration, and results-driven initiatives. The role offers a hybrid environment with opportunities to shape loyalty programs and measure impact.

Formación

• Bachelor's degree in Actuarial Science, Mathematics, Engineering, or related quantitative field.
• 3+ years of experience in Tech, Consulting, Operations, Strategy, or similar analytical roles.
• Strong analytical and problem solving skills; hands-on experience using SQL, Python, and Excel.
• Proactive mindset and the ability to turn insights into action.
• Strong communication and stakeholder management skills.

Responsabilidades

• Analyze user behavior and performance using SQL, Python, and Excel to identify growth and engagement opportunities.
• Define and optimize the user loyalty strategy through data-driven insights.
• Own specific projects related to Membership initiatives, driving them from strategy and analysis through execution and results.
• Build dashboards to track campaign and initiative performance.
• Develop cross-business initiatives with other business units to drive user engagement.
• Configure, launch, and execute campaigns and user communications through internal systems.

Conocimientos

Analytical thinking

Problem solving

Communication

Stakeholder management

Educación

Bachelor's degree in Actuarial Science, Mathematics, Engineering or related quantitative field

Herramientas

SQL

Python

Excel

Descripción del empleo

DiDi Global Inc. is seeking a User Loyalty Sr Analyst to drive growth and engagement across DiDi Food’s LatAm markets from Mexico City. You will combine data, strategy, and execution to strengthen user loyalty and optimize campaigns.

Join a data-driven organization that values analytical thinking, cross-functional collaboration, and results-driven initiatives. The role offers a hybrid environment with opportunities to shape loyalty programs and measure impact.