Brand Strategy Analyst — Data-Driven, Global Impact

DiDi Chuxing; Ciudad de México; Presencial; MXN 480.000 - 720.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. in Mexico City seeks a detail‑oriented Brand Analyst to be the backbone of the Brand Strategy team, managing BHT data, coordinating briefs, and delivering competitive and cultural insights to drive strategic decisions.

You will support strategy presentations, maintain brand docs, and collaborate with cross‑functional stakeholders to ensure timely, data‑driven outputs across DiDi financial services.

Formación

• 3–5 years of experience in brand management, marketing strategy, or a planning role at an agency or in‑house team.
• Experience operating brand tracking tools or coordinating research projects is highly valued.
• Strong analytical mindset — comfortable working with data from multiple sources and synthesizing it into clear summaries.
• Excellent attention to detail and documentation skills.
• Proficiency in PowerPoint or Google Slides and Excel or Google Sheets for analysis and presentation building.
• Fluent in English and Spanish.

Responsabilidades

• Coordinate and operate Brand Tracking and insights data to support strategy planning.
• Prepare regular competitive benchmarking reports across paid, owned, and earned channels.
• Compile post‑campaign summaries tied to brand OKRs and agency reports.
• Research cultural trends and audience insights to feed brand strategy sessions.
• Support creation of strategy presentations and decks for reviews and briefs.
• Maintain brand documentation and ensure version control across materials.

Conocimientos

Brand management

Marketing strategy

Planning

Data analysis

English

Spanish

Herramientas

PowerPoint/Google Slides

Excel/Google Sheets

Descripción del empleo

DiDi Global Inc. in Mexico City seeks a detail‑oriented Brand Analyst to be the backbone of the Brand Strategy team, managing BHT data, coordinating briefs, and delivering competitive and cultural insights to drive strategic decisions.

You will support strategy presentations, maintain brand docs, and collaborate with cross‑functional stakeholders to ensure timely, data‑driven outputs across DiDi financial services.