Brand Strategy Analyst: Insights & Execution

Didi-Global-; Ciudad de México; Presencial; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. is seeking a detail-oriented, analytically sharp Brand Analyst to anchor the Brand Strategy team.

You will manage the BHT, support briefs, conduct competitive and cultural research, and provide analytical inputs for strategy leaders to stay focused on the bigger picture. The role requires 3–5 years in brand management or related fields, strong data synthesis skills, and fluency in English and Spanish.

Formación

• 3–5 years in brand management or marketing strategy.
• Experience operating brand tracking tools or coordinating research projects.
• Strong analytical mindset with data from multiple sources.
• Excellent attention to detail and documentation skills.
• Proficient in PowerPoint or Google Slides and Excel or Sheets.
• Proactive and self-directed in task management.
• Fluent in English and Spanish.

Responsabilidades

• Coordinate and operate BHT waves, collect data, update dashboards, and maintain version control.
• Prepare regular competitive benchmarking reports across paid, owned, and earned channels.
• Prepare post-campaign performance summaries tied to brand OKRs with analytics inputs.
• Research cultural trends and audience insights to feed strategy sessions.
• Support preparation of strategy presentations and decks for reviews and meetings.
• Maintain brand documentation including tone guides and messaging frameworks.
• Cross-train on Brand Strategy Sr Manager responsibilities.

Conocimientos

Analytical mindset

Attention to detail

Documentation skills

Bilingual English/Spanish

Herramientas

PowerPoint/Google Slides

Excel/Sheets

Descripción del empleo

DiDi Global Inc. is seeking a detail-oriented, analytically sharp Brand Analyst to anchor the Brand Strategy team.

You will manage the BHT, support briefs, conduct competitive and cultural research, and provide analytical inputs for strategy leaders to stay focused on the bigger picture. The role requires 3–5 years in brand management or related fields, strong data synthesis skills, and fluency in English and Spanish.