Brand Manager, Luxury Watches – Mexico Growth Lead

Richemont (Cartier/Van Cleef); Estado de México; On-site; MXN 900,000 - 1,700,000; Full time

Job summary

IWC Schaffhausen in Mexico is seeking a Brand Manager to drive brand equity, attract local clientele, and lead the regional distribution network. You will own the P&L, build a winning team, and coordinate with HQ to execute a locally adapted IWC strategy across channels.

Responsibilities include expanding boutique presence, managing wholesale relationships, and delivering premium customer experiences. Strong strategic thinking and relationship-building are essential.

Responsibilities

• Sales & Budget Management: Achieves regional commercial targets in accordance with brand strategy
• Focuses on sell out performance and growth by maintaining healthy stock levels
• Optimizes model stock profiles for each store to increase profitability per door
• Identify opportunities to expose the brand to target groups through exhibitions, pop-up stores and partnerships
• Develops wholesale strategy and distribution network with partners in win-win mode
• Builds relationships with key partners and landlords
• Develops an effective Boutique Network by locating, negotiating, building and adjusting distribution
• Monitors distribution (off- and online) to improve quality and effectiveness
• Ensures premium visibility through high quality SIS/leading positions
• Champions customer-centric CRM with multi-level journeys
• Ensures brand standards and excellent customer service across channels
• Establishes KPIs and objectives for the team to prospect, develop, close and retain customers
• Enhances in-store customer experience via training & activations
• Leverages marketing & communications strategy and budget to build awareness
• Initiates and monitors marketing initiatives and programs
• Builds awareness through storytelling with community-first, bottom-up region activations
• Implements media plan and ROI-focused events with partners
• Represents Brand to communities and acts as ambassador
• Leverages global IP/partnerships with US relevance (TopGun, F1)
• Selects FOBs and Influencers to amplify content and drive sales
• Develops an annual budget and monitors A&P and S&D costs per HQ guidelines
• Monitors budget execution and corrective actions to protect bottom line
• Coordinates supply chain forecasting to shipping with HQ and shared services
• Minimizes shipping/returns costs by managing inventories and forecast accuracy
• Ensures CS and repairs with Richemont Shared Services / HQ; extends CS services nationwide
• Develops a winning, entrepreneurial, agile and customer-centric team culture
• Fosters internal talent mobility and creates IWC talent pipeline
• Implements development plans, learning opportunities, recognition, coaching and resources

Job description

IWC Schaffhausen in Mexico is seeking a Brand Manager to drive brand equity, attract local clientele, and lead the regional distribution network. You will own the P&L, build a winning team, and coordinate with HQ to execute a locally adapted IWC strategy across channels.

Responsibilities include expanding boutique presence, managing wholesale relationships, and delivering premium customer experiences. Strong strategic thinking and relationship-building are essential.