IWC Brand Manager

Richemont (Cartier/Van Cleef); Estado de México; On-site; MXN 900,000 - 1,700,000; Full time

Job summary

IWC Schaffhausen in Mexico is seeking a Brand Manager to drive brand equity, attract local clientele, and lead the regional distribution network. You will own the P&L, build a winning team, and coordinate with HQ to execute a locally adapted IWC strategy across channels.

Responsibilities include expanding boutique presence, managing wholesale relationships, and delivering premium customer experiences. Strong strategic thinking and relationship-building are essential.

Responsibilities

• Sales & Budget Management: Achieves regional commercial targets in accordance with brand strategy
• Focuses on sell out performance and growth by maintaining healthy stock levels
• Optimizes model stock profiles for each store to increase profitability per door
• Identify opportunities to expose the brand to target groups through exhibitions, pop-up stores and partnerships
• Develops wholesale strategy and distribution network with partners in win-win mode
• Builds relationships with key partners and landlords
• Develops an effective Boutique Network by locating, negotiating, building and adjusting distribution
• Monitors distribution (off- and online) to improve quality and effectiveness
• Ensures premium visibility through high quality SIS/leading positions
• Champions customer-centric CRM with multi-level journeys
• Ensures brand standards and excellent customer service across channels
• Establishes KPIs and objectives for the team to prospect, develop, close and retain customers
• Enhances in-store customer experience via training & activations
• Leverages marketing & communications strategy and budget to build awareness
• Initiates and monitors marketing initiatives and programs
• Builds awareness through storytelling with community-first, bottom-up region activations
• Implements media plan and ROI-focused events with partners
• Represents Brand to communities and acts as ambassador
• Leverages global IP/partnerships with US relevance (TopGun, F1)
• Selects FOBs and Influencers to amplify content and drive sales
• Develops an annual budget and monitors A&P and S&D costs per HQ guidelines
• Monitors budget execution and corrective actions to protect bottom line
• Coordinates supply chain forecasting to shipping with HQ and shared services
• Minimizes shipping/returns costs by managing inventories and forecast accuracy
• Ensures CS and repairs with Richemont Shared Services / HQ; extends CS services nationwide
• Develops a winning, entrepreneurial, agile and customer-centric team culture
• Fosters internal talent mobility and creates IWC talent pipeline
• Implements development plans, learning opportunities, recognition, coaching and resources

Job description

Mission:

The main objective is to develop brand equity of IWC, attract and develop local clientele, drive sales and set up distribution network in the region/market, accelerate business growth and brand desirability, orchestrate the 360° engagement plan and enable the transformation of a digital and customer centricity organization, excellently execute locally adapted IWC strategy, build a winning team and organization, and establish a close liaison between Headquarters and the local functions.

Expectation for The Role:

• Being the voice of IWC in Mexico
• Being a champion for our customers
• Being a strategic thinker
• Being a business developer
• Being the P&L owner
• Being a team and relationship builder
• Being a cultural connector

Responsibilities:

• As important actor of the IWC's expansion the Brand Manager creates all the conditions for a retailized and sustainable growing business in the region by:
• Sales & Budget Management: Achieves regional commercial targets in accordance with brand strategy
• Focuses on sell out performance and growth by maintaining healthy stock levels
• Optimizes model stock profiles for each store to increase profitability per door
• Constantly identifies opportunities to expose the brand to its target groups through exhibitions, pop-up stores and unique partnerships
• Network / Business Development Drives retailization in the region by professionalizing the distribution network
• Builds strong relationships with key partners and landlords
• Develops an effective and profitable Boutique Network by locating, negotiating, building and adjusting distribution
• Establishes, develops the Wholesale Strategy with partners, in a win-win operational mode, while injecting retail experience and professionalism
• Continuously monitors and adjusts the distribution (off- and online) to improve its quality and effectiveness
• Ensures premium visibility through high quality SIS/leading positions
• Customer Relationship Management Champions customer-centric approach by creating multi-level customer journeys
• Ensure brand standards and excellent customer service across all channels
• Establish KPIs and objectives for the team by supporting to prospect, develop, close and retain new and existing customers
• Enhances in-store customer experience via training & activations
• Capitalizes the potential by seizing the impact in sectors where wealth is understated
• Establishes and implements the Marketing & Communication Strategy and its budget to build awareness and brand equity in the market:
• Initiates and monitors marketing initiatives and programs
• Continues to build awareness and desirability through storytelling combined with community-first, bottom-up focus region activations
• Proposes/implements the marketing strategy and defines an efficient and effective media plan
• Creates and hosts unique and relevant events with a strong focus on ROI
• Represents the Brand in front of the various communities and acts as a strong ambassador for IWC
• Further leverages global IP/partnerships with US relevance e.g. TopGun, F1 Partnership, etc.
• Selects the right FOBs and Influencers to amplify IWC's branded content on social media converting into side traffic and sales.

Proposes and implements an annual budget:

• Is directly and fully responsible for the P&L, Inventory, CAPEX, DSO and other financial targets that might occur in the region (and their monitoring with HQ guidance)
• Manages A&P and S&D costs effectively as per HQ's guidelines. Proposes immediate corrective actions to protect the bottom line whenever necessary
• Monitors the right implementation of budget expenses and follow-up

Creates conditions for smooth operational business processes:

• Coordinates the supply chain, from forecasting to shipping, in conjunction with HQ Sales Operations and local Shared Services
• Minimizes the cost of shipping and returns by monitoring IWC-owned and wholesale inventories and by consistently optimizing the forecast accuracy
• Ensures that Brand's customer service and repairs are executed in a timely manner, working together with the Richemont Shared Services / CS Team at HQ and making
• Works on extension plans of CS services across the country

Develops a winning team & organization:

• Develops a positive, entrepreneurial, agile and customer centric attitude
• Fosters internal talent mobility and create IWC talent pipeline through healthy long-term development plans
• Creates and implements dedicated development plans, learning opportunities, offer recognition, coaching and resources
• Ensures that the right training prog