Strategic Marketing Manager: Brand & Growth Leader

IWC Schaffhausen; Ciudad de México; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

IWC Schaffhausen in Mexico City is seeking a Marketing leader to oversee all aspects of the Marketing Department, preserve the Maison's integrity and image, and implement product strategy and launch plans. You will develop and execute marketing plans for products and services, lead brand positioning, manage budgets, and coach the team to achieve commercially strong results.

The role requires strong leadership, strategic thinking, and the ability to collaborate with regional teams to drive growth

Qualifications

• Bachelor's Degree in marketing or related field.
• Proven leadership of marketing teams and campaigns.
• Experience launching products and managing budgets.
• Strong strategic thinking and data-driven decision making.
• Excellent communication and cross-functional collaboration.
• Knowledge of luxury brands and market in Mexico is a plus.

Responsibilities

• Develop and execute comprehensive marketing plans for products and services, ensuring alignment with the Maison's integrity and image.
• Communicate and implement the marketing strategy and business plan within the team, fostering a clear understanding of the organization's mission, vision, and values.
• Conduct thorough market research to identify emerging trends and assess their potential impact on the organization.
• Collect and analyze data to evaluate marketing activities and identify opportunities for improvement. - Coordinate and manage subcontractors and suppliers, ensuring successful execution of advertising, promotion, and other marketing campaigns.
• Contribute to brand positioning efforts and provide innovative ideas for brand plans.
• Monitor the entire product life cycle, from development to marketing, ensuring competitive positioning in the marketplace.
• Provide expert advice on policies and procedures, resolving complex issues and enabling informed decision-making.
• Set and achieve performance objectives, utilizing the organization's performance management systems to enhance personal and team performance.
• Manage budgets effectively, conducting detailed analyses to track progress and ensure financial goals are met.
• Identify and address the development needs of team members, implementing training and coaching programs to build their capabilities.
• Ensure compliance with the company's diversity and inclusion guidelines, promoting an inclusive work environment.
• Maintain a Bachelor's Degree or equivalent level of education, with substantial experience in marketing and team management.
• Demonstrate strong leadership and time management skills, with the ability to supervise and direct resources to achieve specific results within limited timeframes.

Skills

Marketing strategy

Team leadership

Budget management

Brand positioning

Market research

Performance analytics

Education

Bachelor's Degree in Marketing or related field

Job description

IWC Schaffhausen in Mexico City is seeking a Marketing leader to oversee all aspects of the Marketing Department, preserve the Maison's integrity and image, and implement product strategy and launch plans. You will develop and execute marketing plans for products and services, lead brand positioning, manage budgets, and coach the team to achieve commercially strong results.

The role requires strong leadership, strategic thinking, and the ability to collaborate with regional teams to drive growth