Luxury Brand Manager, Mexico Growth & Experience

FashionUnited Group; Estado de México; On-site; MXN 900,000 - 1,400,000; Full time

Job summary

IWC in Mexico is seeking a Brand Manager to lead the development of the brand's equity and retail presence. You will champion a customer-centric approach, orchestrate a 360° engagement plan, and work closely with HQ to adapt global IWC strategy for the local market.

The role requires strategic thinking, business development, and plans to grow sales through a strengthened distribution network, premium boutiques, and partnerships, while ensuring a strong team and aligned with Richemont standards.

Qualifications

• Experience leading luxury brands in regional markets.
• Proven ability to manage P&L and budgets.
• Strong network development and partnerships.
• Customer-centric, data-driven decision-making.

Responsibilities

• Be the voice of IWC in Mexico and champion for customers.
• Develop regional distribution and premium boutique network.
• Lead marketing and communication strategies with ROI-focused events.
• Manage budget, KPIs and regional P&L.
• Coordinate the supply chain with HQ and local teams.
• Build a high-performance, agile team and culture.

Skills

Brand strategy

P&L ownership

Retail network development

Stakeholder management

Job description

IWC in Mexico is seeking a Brand Manager to lead the development of the brand's equity and retail presence. You will champion a customer-centric approach, orchestrate a 360° engagement plan, and work closely with HQ to adapt global IWC strategy for the local market.

The role requires strategic thinking, business development, and plans to grow sales through a strengthened distribution network, premium boutiques, and partnerships, while ensuring a strong team and aligned with Richemont standards.