Brand Growth Manager, Multi-Brand Portfolio

Essity Higiene y Salud México, S.A. de C.V; Santa Fe; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

Essity is seeking a Brand Manager for the Saba sub-brands in Mexico. You will lead strategic and commercial performance, owning annual brand plans, forecasting, pricing, profitability and brand equity.

You will collaborate with sales, finance, supply chain, and global brand teams to accelerate growth and strengthen our market position. You will drive campaigns, product launches, and cross-functional execution while translating consumer insights into actionable strategies and measurable results.

Qualifications

• Bachelor's degree in marketing, business administration, economics or a related field.
• 2-4 years of experience in brand management, marketing, or commercial roles.
• Proven experience managing brand performance, sales forecasts, pricing strategies and KPIs.

Responsibilities

• Lead strategy and business performance of multiple sub brands within the Saba portfolio, driving sales, growth, profitability and market share.
• Develop and execute annual brand plans, translating objectives and insights into strategies and actions.
• Own sales forecasting and performance analysis with cross-functional teams.
• Develop pricing, promotions and portfolio strategies to strengthen competitiveness and drive results.
• Monitor market trends and competitor activities to identify growth opportunities.
• Lead communication campaigns ensuring consistent brand positioning and investment.
• Coordinate go-to-market strategies for product launches and cross-functional execution.
• Partner with internal and external teams to ensure excellent execution of brand and commercial activities.
• Drive accountability and continuous improvement across the brand portfolio.

Skills

Brand management

Marketing

Commercial acumen

Forecasting

P&L analysis

Education

Bachelor's degree in marketing

Job description

Essity is seeking a Brand Manager for the Saba sub-brands in Mexico. You will lead strategic and commercial performance, owning annual brand plans, forecasting, pricing, profitability and brand equity.

You will collaborate with sales, finance, supply chain, and global brand teams to accelerate growth and strengthen our market position. You will drive campaigns, product launches, and cross-functional execution while translating consumer insights into actionable strategies and measurable results.