Brand Manager

Essity Higiene y Salud México, S.A. de C.V; Santa Fe; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

Essity is seeking a Brand Manager for the Saba sub-brands in Mexico. You will lead strategic and commercial performance, owning annual brand plans, forecasting, pricing, profitability and brand equity.

You will collaborate with sales, finance, supply chain, and global brand teams to accelerate growth and strengthen our market position. You will drive campaigns, product launches, and cross-functional execution while translating consumer insights into actionable strategies and measurable results.

Qualifications

• Bachelor's degree in marketing, business administration, economics or a related field.
• 2-4 years of experience in brand management, marketing, or commercial roles.
• Proven experience managing brand performance, sales forecasts, pricing strategies and KPIs.

Responsibilities

• Lead strategy and business performance of multiple sub brands within the Saba portfolio, driving sales, growth, profitability and market share.
• Develop and execute annual brand plans, translating objectives and insights into strategies and actions.
• Own sales forecasting and performance analysis with cross-functional teams.
• Develop pricing, promotions and portfolio strategies to strengthen competitiveness and drive results.
• Monitor market trends and competitor activities to identify growth opportunities.
• Lead communication campaigns ensuring consistent brand positioning and investment.
• Coordinate go-to-market strategies for product launches and cross-functional execution.
• Partner with internal and external teams to ensure excellent execution of brand and commercial activities.
• Drive accountability and continuous improvement across the brand portfolio.

Skills

Brand management

Marketing

Commercial acumen

Forecasting

P&L analysis

Education

Bachelor's degree in marketing

Job description

Are you passionate about building brands, driving business growth, and turning consumer insights into impactful strategies?

At Essity, we are looking for results-driven brand manager to lead multiple sub brands within Saba portfolio. In this role, you will combine strategic brand management with strong commercial ownership, driving sales, profitability, market share, and meaningful consumer engagement.

You will have the opportunity to shape the future of our portfolio, lead marketing initiatives and collaborate with cross-functional teams.

About the Role

As Brand Manager for Saba, you will be responsible for the strategic and commercial performance of multiple sub-brands within the portfolio.

You will own the annual brand plans and drive key business indicators, including sales, forecasting, market share, pricing, profitability and brand equity. You will also be responsible for communication campaigns, identify innovation opportunities and translate competitive insights into effective business strategies.

Working closely with sales, finance, supply chain, trade marketing, innovation and global brand teams you will ensure execution of our brand strategies while identifying opportunities to accelerate growth and strengthen our competitive position.

What You Will Do

• Lead strategy and business performance of multiple sub brands within the Saba portfolio, driving sales, growth, profitability and market share.
• Develop and execute annual brand plans, translating business objectives and consumer insights into clear strategies and measurable actions.
• Own sales forecasting and business performance analysis, working closely with cross functional teams.
• Develop pricing, promotional and portfolio strategies to strengthen competitiveness and maximize business results.
• Monitor market trends, consumer behavior, category performance and competitor activities to identify growth opportunities and inform strategic decisions.
• Lead communication campaigns ensuring consistent brand positioning and effective investment.
• Lead innovation and product launch initiatives, coordinating go-to-market strategies and cross functional execution.
• Partner with internal and external teams to ensure excellent execution of brand and commercial activities.
• Drive accountability, continuous improvement, and effective execution across the assigned brand portfolio.

Who You Are

• Bachelor´s degree in marketing, business administration, economics or a related field.
• 2-4 years of experience in brand management, marketing, or commercial roles, preferably with consumer goods companies.
• Proven experience managing brand performance, sales forecasts, pricing strategies, marketing budgets and KPIs.
• Financial understanding, ability to analyze P&L performance.
• Experience developing and executing integrated marketing campaigns.
• Strong analytical capabilities and communication skills.
• Advanced English proficiency, both written and spoken.
• Proactive, results-oriented mindset, strong ownership, strategic thinking and the ability to manage multiple priorities.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

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