Brand Growth Associate: Strategy, Campaigns & Insights

Essity; Ciudad de México; On-site; MXN 320,000 - 480,000; Full time

Job summary

Essity is seeking an Associate Brand Coordinator to support the development and growth of the brands in the local market. You will work with Brand Manager and global teams to translate brand strategies into consumer and customer initiatives.

This early-career role offers exposure to brand strategy, financial performance, and campaign activation, with collaboration across regional teams and a consumer-focused mindset.

Qualifications

• 1–3 years of professional experience in Marketing, Brand Management or related areas.
• Bachelor’s degree in Marketing, Business Administration, Finance or Communications.
• Strong Excel skills and comfort with numerical data.
• English proficiency to engage with international stakeholders.
• Analytical mindset and ability to translate data into insights and recommendations.

Responsibilities

• Support Brand Manager in driving brand performance, including P&L, market share and key indicators.
• Assist in developing and monitoring annual brand plans and A&P investments.
• Plan, execute and track brand campaigns, activations and product launches.
• Conduct brand, category, competitor and market analyses to identify trends.
• Provide recommendations on product portfolio, assortment and pricing aligned with brand strategy.

Skills

Brand management

Analytical thinking

Communication

Proactive mindset

Curiosity to learn

Education

Bachelor's in Marketing/Business/Finance/Communication

Tools

Excel

Job description

Essity is seeking an Associate Brand Coordinator to support the development and growth of the brands in the local market. You will work with Brand Manager and global teams to translate brand strategies into consumer and customer initiatives.

This early-career role offers exposure to brand strategy, financial performance, and campaign activation, with collaboration across regional teams and a consumer-focused mindset.