Strategic Brand Manager — Saba Portfolio Growth

essity; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Essity in Mexico City is seeking a Brand Manager for the Saba portfolio, combining strategic brand management with strong commercial ownership to drive sales, profitability, market share and meaningful consumer engagement.

You will own annual brand plans, lead campaigns, coordinate with sales, finance, supply chain, trade marketing, and innovation to translate insights into growth opportunities and strengthen our competitive position.

Qualifications

• Bachelor's degree in marketing, business administration, economics or related field.
• 2–4 years in brand management or marketing roles in consumer goods.
• Experience with sales forecasting, pricing, and KPIs.
• Strong financial understanding and ability to analyze P&L.

Responsibilities

• Lead strategy and performance of multiple sub brands within the Saba portfolio, driving sales, growth, profitability and market share.
• Develop and execute annual brand plans, translating business objectives and consumer insights into clear strategies and measurable actions.
• Own sales forecasting and business performance analysis, working closely with cross functional teams.
• Develop pricing, promotional and portfolio strategies to strengthen competitiveness and maximize business results.
• Monitor market trends, consumer behavior, category performance and competitor activities to identify growth opportunities and inform strategic decisions.
• Lead communication campaigns ensuring consistent brand positioning and effective investment.
• Lead innovation and product launch initiatives, coordinating go-to-market strategies and cross functional execution.
• Partner with internal and external teams to ensure excellent execution of brand and commercial activities.
• Drive accountability, continuous improvement, and effective execution across the assigned brand portfolio.

Skills

Brand management

Forecasting

P&L analysis

Pricing strategies

Marketing campaigns

Analytical thinking

English proficiency

Education

Bachelor's degree in marketing, business administration, economics

Job description

Essity in Mexico City is seeking a Brand Manager for the Saba portfolio, combining strategic brand management with strong commercial ownership to drive sales, profitability, market share and meaningful consumer engagement.

You will own annual brand plans, lead campaigns, coordinate with sales, finance, supply chain, trade marketing, and innovation to translate insights into growth opportunities and strengthen our competitive position.