Brand Activation Lead — Auto Care & 360 Campaigns

Energizer Holdings, Inc.; Ciudad de México; On-site; MXN 700,000 - 900,000; Full time

Benefits offered by this job

Flexible working arrangements

Job summary

Energizer Holdings, Inc. is seeking a Marketing professional in Mexico City to champion globally approved cycles that drive net sales, margin, and market share.

You will plan in-store activations, promotions, and communications while collaborating with internal and external partners to optimize activation effectiveness. The role emphasizes translating consumer insights into actionable plans, leading post-activation evaluations, and coordinating across modern and traditional trade channels to

Qualifications

• Bachelor's degree or higher in Business, Marketing, or a related discipline.
• Advanced English proficiency.
• 4–5 years of business experience.
• Experience in Auto Care, FMCG, or activation and commercial execution.
• Experience leading innovation launches and integrated 360° activation plans.

Responsibilities

• Support the Senior Manager in planning and developing the annual marketing cycle plan and manage budgets.
• Analyze and recommend tactical changes to product range, pricing, and packaging based on market insights.
• Coordinate promotions and local activities to increase consumer engagement.
• Monitor and report on competitive activities related to products, pricing, distribution, and promotions.
• Lead cross-functional projects involving agencies and internal teams.
• Analyze Nielsen data and other performance metrics to inform strategy and ROI.
• Ensure activation across digital, retail, and e-commerce channels.

Skills

Brand activation

Cross-functional leadership

ROI analysis

Marketing strategy

Budget management

Trade marketing

Education

Bachelor's degree in Business/Marketing

Job description

Energizer Holdings, Inc. is seeking a Marketing professional in Mexico City to champion globally approved cycles that drive net sales, margin, and market share.

You will plan in-store activations, promotions, and communications while collaborating with internal and external partners to optimize activation effectiveness. The role emphasizes translating consumer insights into actionable plans, leading post-activation evaluations, and coordinating across modern and traditional trade channels to