Trade Marketing Lead: Modern & Traditional Channels

Energizer; Ciudad de México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Energizer is seeking a Trade Marketing Manager to shape channel strategies and drive in-store excellence. You will translate brand objectives into shopper activations across Modern and Traditional Trade, leading category initiatives and ensuring flawless promotional execution.

Reporting to the Business Director, you will collaborate with Sales, Brand Marketing, Finance and Supply Chain to optimize distribution, visibility, and ROI while supporting cross-functional planning and wholesale

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 3-4+ years in Trade Marketing, Category Management, or Commercial Execution in FMCG/CPG/Pharmaceuticals.
• Proven experience managing Trade Marketing budgets.
• Experience leading Category Line Reviews and retail execution initiatives.
• Strong analytical skills with Microsoft Excel and PowerPoint.
• Working knowledge of Nielsen and ISCAM data platforms.
• Excellent communication, presentation, and stakeholder management.

Responsibilities

• Translate brand and commercial objectives into actionable channel strategies and execution plans.
• Develop the 'Picture of Success' and best practices for in-store execution and visibility.
• Drive flawless execution of promotional campaigns, temporary displays, and new product launches.
• Lead category management initiatives using shopper insights and market analytics.
• Develop compelling category growth stories for key retail partners.
• Lead Category Line Reviews and support Joint Business Planning initiatives.
• Design channel-specific visibility solutions, secondary placements, and customized display programs.
• Support sales teams with high-impact merchandising materials and POP solutions.
• Monitor and improve distribution, share of shelf, display execution, and promotional compliance.
• Manage the Trade Marketing budget efficiently to maximize ROI.
• Act as liaison between Sales, Brand Marketing, Finance and Supply Chain.

Skills

Excel

PowerPoint

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Nielsen

ISCAM

Job description

Energizer is seeking a Trade Marketing Manager to shape channel strategies and drive in-store excellence. You will translate brand objectives into shopper activations across Modern and Traditional Trade, leading category initiatives and ensuring flawless promotional execution.

Reporting to the Business Director, you will collaborate with Sales, Brand Marketing, Finance and Supply Chain to optimize distribution, visibility, and ROI while supporting cross-functional planning and wholesale