Auto Care Brand Activation Lead

Energizer; Ciudad de México; On-site; MXN 700,000 - 900,000; Full time

Job summary

Energizer is seeking a Marketing Manager to champion global activation plans for Auto Care brands in Latin America. You will lead cross-functional teams, translate market insights into compelling campaigns, and optimize activation ROI through promotions, visibility, and omnichannel efforts.

The role focuses on achieving local commercial goals for net sales and market share, coordinating budgets, and delivering post-activation evaluations to drive continuous improvement.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, or a related discipline.
• Advanced English proficiency.
• 4–5 years of business experience in FMCG or activation.
• Experience leading 360° activation plans across digital, retail, shopper marketing, and e-commerce.

Responsibilities

• Lead cross-functional projects involving agencies and internal teams.
• Plan and develop the annual marketing cycle plan and manage budgets.
• Analyze market insights and adjust product range, pricing, and packaging.
• Coordinate promotions and visible activities to boost consumer engagement.
• Measure activation ROI and optimize campaigns based on data.

Skills

Advanced English

Brand activation

FMCG experience

Budget management

Cross-functional leadership

Analytics

Team collaboration

Education

Bachelor’s degree in Business/Marketing

Tools

Nielsen

Job description

Energizer is seeking a Marketing Manager to champion global activation plans for Auto Care brands in Latin America. You will lead cross-functional teams, translate market insights into compelling campaigns, and optimize activation ROI through promotions, visibility, and omnichannel efforts.

The role focuses on achieving local commercial goals for net sales and market share, coordinating budgets, and delivering post-activation evaluations to drive continuous improvement.