Automotive Digital Marketing Coordinator

BYD; Miguel Hidalgo; Presencial; MXN 350.000 - 520.000; Jornada completa

Descripción de la vacante

BYD Mexico is seeking an Automotive Digital Marketing Coordinator to support the development and execution of digital marketing strategies across our dealer network. You will drive brand awareness, lead generation, and vehicle sales through multi-channel campaigns and data-driven optimization.

The ideal candidate has 3–5 years in automotive digital marketing, strong analytics, and English proficiency, with hands-on experience in Meta Ads Manager, Google Ads, GA4, and CRM systems.

Formación

• Bachelor's degree required in Marketing, Digital Marketing, Communications, or related field.
• 3–5 years of digital marketing experience in the automotive industry is required.
• Experience managing or coordinating digital campaigns.
• Experience with lead generation and performance marketing.
• Strong analytical and reporting skills.
• Professional English is a must.

Responsabilidades

• Coordinate the execution of digital marketing strategies across channels (Meta, Google, social, email).
• Develop and manage campaigns focused on brand awareness, lead generation, customer acquisition, and vehicle sales.
• Coordinate content calendars and ensure brand alignment with commercial priorities.
• Monitor campaign performance and analyze CPL, CTR, conversions, engagement, reach, lead quality.
• Prepare monthly reports and dashboards with insights.

Conocimientos

Digital marketing

Lead generation

Performance marketing

Analytics

Professional English

Educación

Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration

Herramientas

Meta Ads Manager

Google Ads

Google Analytics / GA4

CRM

Lead management platforms

Descripción del empleo

Automotive Digital Marketing Coordinator

We are looking for an Automotive Digital Marketing Coordinator to support the development and execution of digital marketing strategies that strengthen brand positioning, generate qualified leads, and drive commercial performance across our dealer network.

Key Responsibilities

• Coordinate the execution of digital marketing strategies across multiple channels, including Meta, Google, social media, email, and other digital platforms.
• Develop and manage digital campaigns focused on brand awareness, lead generation, customer acquisition, and vehicle sales.
• Coordinate content calendars and ensure consistency with brand guidelines and commercial priorities.
• Monitor digital campaign performance and analyze key metrics such as CPL, CTR, conversion rates, engagement, reach, and lead quality.
• Prepare monthly reports and dashboards with actionable insights and recommendations.
• Support the development of digital strategies for new vehicle launches, commercial campaigns, events, and promotional activities.
• Monitor dealer digital performance and identify opportunities to improve lead generation and conversion.
• Support the optimization of paid media campaigns based on performance data and market behavior.
• Ensure all digital initiatives follow corporate brand standards and communication guidelines.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• 3-5 years of experience in digital marketing, in the automotive industry. Different or less experience Will be not consider.
• Experience managing or coordinating digital campaigns
• Experience with lead generation and performance marketing.
• Strong analytical and reporting skills.
• Professional English is a must
• Experience working with: Meta Ads Manager, Google Ads, Google Analytics / GA4, CRM and lead management platforms.

\"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.

Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”