Director, CA&E Products – North LatAm Growth & Engagement

Mastercard Inc.; Ciudad de México; On-site; MXN 1,500,000 - 2,200,000; Full time

Job summary

Mastercard’s Services organization seeks a Regional Director – CA&E Products for North LAC to lead go-to-market, commercialization, and market expansion of Loyalty solutions and Offers across the region. You will work with regional and global teams to translate market needs into compelling narratives, enable sales, and drive growth through data-driven campaigns and partnerships with media agencies.

The ideal candidate has hands-on experience in digital marketing, audience strategy, and

Qualifications

• +10 years’ experience in product marketing, media, marketing strategy, or related roles.
• Broad experience in media and media agencies, including exposure to integrated media planning, performance marketing, audience strategy, measurement, and agency collaboration models.
• Strong business acumen and strategic thinking, with the ability to connect customer needs, market dynamics, and commercial opportunities into actionable growth plans.
• Demonstrated success leading cross-functional initiatives and influencing senior stakeholders within highly matrixed, international organizations.
• Deep knowledge of digital marketing, loyalty, consumer engagement, and personalization, with the ability to translate technical or platform capabilities into client value.
• Experience developing go-to-market strategies, sales enablement programs, and customer-facing narratives that support adoption and commercialization at scale.
• Strong analytical and data-driven mindset, with comfort interpreting performance signals, market intelligence, and business metrics to guide decisions.
• Exceptional storytelling, communication, and executive presence, with the ability to influence, inspire, and simplify complex concepts for varied audiences.
• Creative, proactive, and solution-oriented, with the ability to operate effectively in fast-paced, evolving environments.
• International and regional experience within matrixed organizations is highly desirable.

Responsibilities

• Drive regional growth by leading the commercialization strategy for CA&E solutions across North LAC.
• Define and execute differentiated go-to-market strategies that reflect market maturity, customer priorities, competitive dynamics, and regional business opportunities.
• Act as the regional subject matter expert on media, digital marketing, and customer engagement trends, including media planning, audience targeting, campaign orchestration, and performance optimization.
• Bring strong experience working with media agencies and partners, with the ability to assess media strategies, challenge plans constructively, and connect media investments to business outcomes.
• Develop compelling product narratives, value propositions, and sales enablement materials tailored to different customer segments, industries, and market contexts.
• Partner closely with Sales, Account Management, and Product teams to support strategic client engagements, commercial proposals, and high-impact RFP responses.
• Lead scalable 1:M commercialization initiatives, including regional campaigns, thought leadership, training, and tools that expand awareness and accelerate pipeline generation.
• Translate client, market, and competitive insights into recommendations that influence product evolution, roadmap prioritization, and regional growth strategy.
• Establish clear success metrics and measurement frameworks to evaluate commercialization effectiveness, campaign performance, and business impact.
• Influence and align cross-functional, matrixed teams across regional and global stakeholders, driving clarity, focus, and execution excellence.

Skills

Product marketing

Media planning

Marketing strategy

Audience strategy

Measurement

Executive presence

Cross-functional leadership

Job description

Mastercard’s Services organization seeks a Regional Director – CA&E Products for North LAC to lead go-to-market, commercialization, and market expansion of Loyalty solutions and Offers across the region. You will work with regional and global teams to translate market needs into compelling narratives, enable sales, and drive growth through data-driven campaigns and partnerships with media agencies.

The ideal candidate has hands-on experience in digital marketing, audience strategy, and