Global Activation Director — Multi-Channel Strategy

WPP Media Limited; Ciudad de México; On-site; MXN 1,800,000 - 3,000,000; Full time

Job summary

WPP Media Limited seeks a Director, Activation Lead to partner with senior client and agency teams across North America, Europe, and Asia, elevating activation quality and driving growth.

You will own activation foundations, translate strategies into actionable plans, and lead a high-performing team with strong QA and governance across campaigns.

This role requires deep knowledge of media platforms, data integration, and strategic stakeholder management.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Experience in digital media campaign planning and activation strategy.
• Strong English proficiency and presentation skills.

Responsibilities

• Lead end-to-end media activation strategies across multiple channels.
• Define activation workflows, QA, and governance across operations.
• Oversee campaign lifecycle, optimization, and reporting.

Skills

Strategic leadership

Stakeholder management

Analytics & optimization

Communication

Adaptability

Industry certifications

Education

Bachelor’s degree in marketing/advertising/business/communications

Tools

Google Ads

Meta Ads Manager

DV360

The Trade Desk

Amazon Ads

LinkedIn Ads

Job description

WPP Media Limited seeks a Director, Activation Lead to partner with senior client and agency teams across North America, Europe, and Asia, elevating activation quality and driving growth.

You will own activation foundations, translate strategies into actionable plans, and lead a high-performing team with strong QA and governance across campaigns.

This role requires deep knowledge of media platforms, data integration, and strategic stakeholder management.