Global Frontline Marketing Director: Category Strategy & Growth

The Coca-Cola Company; México; On-site; MXN 2,000,000 - 4,000,000; Full time

Job summary

The Coca-Cola Company in Mexico seeks a Sr. Director, Frontline Marketing Category to set the long-term growth agenda across frontline markets, owning outcomes for growth, profitability, and share.

You will lead enterprise category strategy, influence senior stakeholders, translate consumer insights into scalable strategies, and build a high-performing marketing leadership team. This global role offers exposure to world-class brands and cross-functional collaboration across Sales, Finance, and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA strongly preferred.
• 12–15+ years of progressive experience in brand, category, or integrated marketing leadership roles within FMCG / CPG, including multi-market scale.
• Proven track record of setting and leading category or portfolio strategy, including growth planning and investments.
• Deep expertise in demand generation, brand building, and integrated marketing communications across digital, media, shopper, and experiential channels.
• Strong ability to translate complex data into clear strategic choices and measurable business impact.
• Demonstrated ability to influence senior stakeholders without direct authority.
• Exceptional strategic thinking, storytelling, and change leadership in global environments.

Responsibilities

• Drive bottler alignment on the marketing agenda and category/brand strategies.
• Set and lead the enterprise category and portfolio strategy across frontline markets.
• Own category growth, profit, and share outcomes, influencing investments and prioritization.
• Translate macro trends and consumer insights into scalable category strategies.
• Influence cross-functional leaders to deliver omni-channel, system-wide execution at scale.
• Build and lead a high-performing leadership team.

Skills

Enterprise category leadership

Brand, category, or integrated营销

Demand generation

Strategic thinking

Analytics and data interpretation

Cross-functional influence

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA strongly preferred

Job description

The Coca-Cola Company in Mexico seeks a Sr. Director, Frontline Marketing Category to set the long-term growth agenda across frontline markets, owning outcomes for growth, profitability, and share.

You will lead enterprise category strategy, influence senior stakeholders, translate consumer insights into scalable strategies, and build a high-performing marketing leadership team. This global role offers exposure to world-class brands and cross-functional collaboration across Sales, Finance, and