Watch Retail & CRM Specialist - Milan

TAG Heuer; Milano; On-site; EUR 27,000 - 33,000; Full time

Benefits offered by this job

Bonus scheme

Job summary

TAG Heuer is seeking a Retail Specialist in Milan to drive CRM-driven activations, support daily store operations, and uphold brand standards. You will manage CRM data, execute targeted campaigns, and collaborate with marketing and boutique teams to maximize performance.

The role requires a university degree, fluency in Italian and English, and hands-on experience in retail or boutique environments. A bonus scheme and competitive salary are offered, with salary baselines disclosed for new

Qualifications

• University degree or higher required.
• Strong interest in watchmaking and motorsport is a plus.
• Fluent in Italian and English; comfortable in a multinational environment.
• Proficiency with Salesforce and advanced Excel is essential.

Responsibilities

• Manage CRM system day-to-day, training and supporting team members.
• Develop and execute CRM campaigns using customer data insights.
• Collaborate with marketing and boutique teams to align CRM with business goals.
• Plan and run retail activation programs with cross-functional partners.
• Coordinate event logistics and monitor activation performance.
• Maintain store operations, POS accuracy, and reporting of KPIs.

Skills

CRM & Clienteling

Data-driven mindset

Analytical skills

Education

University degree

Tools

Salesforce

Excel

Job description

TAG Heuer is seeking a Retail Specialist in Milan to drive CRM-driven activations, support daily store operations, and uphold brand standards. You will manage CRM data, execute targeted campaigns, and collaborate with marketing and boutique teams to maximize performance.

The role requires a university degree, fluency in Italian and English, and hands-on experience in retail or boutique environments. A bonus scheme and competitive salary are offered, with salary baselines disclosed for new