Retail Specialist

TAG Heuer; Milano; On-site; EUR 27,000 - 33,000; Full time

Benefits offered by this job

Bonus scheme

Job summary

TAG Heuer is seeking a Retail Specialist in Milan to drive CRM-driven activations, support daily store operations, and uphold brand standards. You will manage CRM data, execute targeted campaigns, and collaborate with marketing and boutique teams to maximize performance.

The role requires a university degree, fluency in Italian and English, and hands-on experience in retail or boutique environments. A bonus scheme and competitive salary are offered, with salary baselines disclosed for new

Qualifications

• University degree or higher required.
• Strong interest in watchmaking and motorsport is a plus.
• Fluent in Italian and English; comfortable in a multinational environment.
• Proficiency with Salesforce and advanced Excel is essential.

Responsibilities

• Manage CRM system day-to-day, training and supporting team members.
• Develop and execute CRM campaigns using customer data insights.
• Collaborate with marketing and boutique teams to align CRM with business goals.
• Plan and run retail activation programs with cross-functional partners.
• Coordinate event logistics and monitor activation performance.
• Maintain store operations, POS accuracy, and reporting of KPIs.

Skills

CRM & Clienteling

Data-driven mindset

Analytical skills

Education

University degree

Tools

Salesforce

Excel

Job description

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION

As a Retail Specialist, you will play a key role in engaging retail activations, assisting with daily retail operations to drive performance and maintaining brand standards. Based in Milan, you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity. You will report to the Retail Manager.

Start date: As soon as possible

Job Responsibilities

CRM & Clienteling:

• CRM System Management & Optimization: Oversee the day-to-day administration and maintenance of the CRM system, ensuring data accuracy and integrity, while providing training and support to team members.
• Data-Driven Campaign Management: Support analyzing customer data to identify trends, segment audiences, and develop/execute targeted CRM campaigns, monitoring performance and providing actionable insights.
• Cross-Functional Collaboration: Work with marketing and boutique teams to align CRM strategies with business objectives.

Retail Client Activations

• Activation Strategy & Execution: Develop and execute retail activation programs, aligning with business objectives.
• Event Management & Logistics: Plan, coordinate and manage the logistics for retail activations, including event setup and inventory control.
• Develop partnerships with other brands or organizations to enhance activation programs and reach new audiences.
• Performance Analysis & Reporting: Help tracking and analyzing activation performance, provide reports and gather customer feedback.

Retail Operations & Performance:

• Operational Support & Compliance: Assist with daily store operations, including POS transactions, maintaining policies/procedures, and providing administrative support.
• Visual Merchandising: Collaborate with the Marketing Team to maintain visual merchandising standards & ensure attractive product displays & windows.
• Sales Tracking & Reporting: Assist in preparing sales reports and tracking key performance indicators (KPIs).

Profile

University degree, with prior on-the-field experience as a plus (retail, sales, boutique, or training). Entrepreneurial, highly hands-on, and adaptable mindset, combining attention to detail with a bigger picture focus. Strong interpersonal and relationship-building skills as a collaborative team player. Solution-driven, organized approach with the ability to adeptly prioritize and manage multiple projects. Analytical skills and data-driven mindset to support CRM, clienteling, and daily operations. Strong interest in watchmaking, with a passion for motor racing and sports considered a plus. Fluency in both Italian and English. Technical proficiency in Salesforce and advanced Excel.

Additional Information

Would you like to learn more about our teams’ day-to-day work and our company culture? Discover employee testimonials as well as our internal programs and initiatives on our LinkedIn Retail Life page.

For new joiners in this role in Italy, the initial annual gross salary is EUR 30.000.

This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.

This role also provides for participation in a bonus scheme, at TAG Heuer’s discretion, based on factors such as individual and/or company performance.

In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.

The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Commercio e Terziario), as applied by TAG Heuer in Italy.

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.