User Acquisition Manager - Performance Marketing - Lisbon

Air Apps; Roma; On-site; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance for

Transportation Budget to support your…

Coverflex benefits package for meals,

Childcare support.

Air Conference

Pension Fund

Urban Sports Club

Meals 100% free at the hub.

Job summary

Air Apps, a family-founded company building an AI-powered Personal & Entrepreneurial Resource Planner, is hiring a User Acquisition Manager (Performance Marketing) for its Lisbon office. You will lead multi-channel strategies, optimize campaigns, and drive high-ROI growth focused on CPI, CPA, and LTV across paid and organic channels.

Relocation support is available. The role requires 4+ years in UA or performance marketing, with strong analytics, communication, and strategic thinking.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Skills

Analytical skills

Strategic thinking

Communication

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

A/B testing

Job description

Air Apps, a family-founded company building an AI-powered Personal & Entrepreneurial Resource Planner, is hiring a User Acquisition Manager (Performance Marketing) for its Lisbon office. You will lead multi-channel strategies, optimize campaigns, and drive high-ROI growth focused on CPI, CPA, and LTV across paid and organic channels.

Relocation support is available. The role requires 4+ years in UA or performance marketing, with strong analytics, communication, and strategic thinking.