Digital Marketing Manager

Air Apps; Roma; On-site; EUR 45,000 - 57,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance for

Transportation Budget for commute

Coverflex benefits package for meals,

Childcare support

Air Conference - team meetings and成长

Pension Fund

Urban Sports Club membership

Meals 100% free at the hub

Job summary

Air Apps is seeking a Digital Marketing Manager to plan, execute, and optimize online marketing campaigns across multiple channels from its Lisbon office. You will oversee SEO, SEM, paid advertising, and content strategies to drive traffic, engagement, and conversions with a data-driven mindset.

Join a fast-growing, global team committed to AI-powered resource planning. Relocation support is available, and you’ll collaborate with cross-functional teams in person in a dynamic, high-paced

Qualifications

• 4+ years in digital marketing, performance marketing or growth marketing.
• Proven expertise in Google Ads, Meta Ads, LinkedIn Ads and other paid channels.
• Strong knowledge of SEO tools and keyword research strategies.
• Hands-on experience with GA4, UTM tracking and CRO basics.
• Experience with email marketing and marketing automation tools.
• Excellent copywriting for ads, landing pages and social content.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns (SEO, SEM, PPC, display, paid social).
• Optimize Google Ads, Meta Ads and other paid channels to drive growth and ROAS.
• Conduct keyword research and on-page optimization to improve rankings.
• Analyze campaigns, run A/B tests, and optimize spend for efficiency.
• Collaborate with content/design teams to create ads and landing pages.
• Track KPIs, generate reports, and provide actionable insights.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends and new digital marketing technologies.
• Develop retargeting and segmentation to improve retention and LTV.

Skills

Multi-channel ads management

Google Ads

Facebook/Meta Ads

LinkedIn Ads

SEO tooling

GA4 / Analytics

CRO/A/B testing

Email marketing

Copywriting

Marketing automation

Tools

Google Ads

Ahrefs

SEMrush

Moz

Google Analytics / GA4

UTM tracking

Mailchimp

HubSpot

Klaviyo

Job description

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions.
This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
  

Responsibilities

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
  

Requirements

• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
• Hands‑on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
• Knowledge of A/B testing, landing page optimization, and marketing automation tools.
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
• Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
• Ability to work in a fast‑paced, data‑driven environment with cross‑functional teams.
  

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top‑tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well‑being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long‑term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.
  

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Compensation Range: €45K - €57K