Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）

Shanghai BSF Human Resources Co., Ltd; Milano; On-site; EUR 60,000 - 90,000; Full time

Job summary

Shanghai BSF Human Resources Co., Ltd is seeking a Mobile App User Acquisition Manager with a background in AI-driven or utility mobile apps to lead performance marketing and global user growth.

You will manage campaigns across Facebook, Google, TikTok, and other networks, optimize CPA, and collaborate with product and data teams to build advanced analytics and automation for scalable UA results.

Qualifications

• 3+ years in digital marketing roles with at least 2 years in AI-driven mobile app UA.
• Experience with EU/US global markets and top app store rankings.
• Hands-on with Google UAC/search, Facebook app ads, and TikTok app ads.
• Proficiency in mobile analytics tools (Firebase, AppsFlyer, GA).
• Strong Excel skills for analyzing subscription-based monetization ROI.

Responsibilities

• Lead and manage large-scale UA campaigns across major ad networks.
• Optimize campaigns end-to-end, including budget allocation and audience refinement.
• Define UA strategies aligned with global growth goals.
• Collaborate with product and data teams on campaign structures and automation.
• Partner with creative teams to generate KPI insights and test new angles.
• Own UA analytics pipelines and reporting to measure effectiveness.

Skills

Performance marketing

Digital analytics

Cross-functional collaboration

Advanced Excel

Tools

Firebase

AppsFlyer

Google Analytics

Job description

Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）

Job Openings Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）

About the job Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）

Job brief

Our client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services.

With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.

Now accelerating its global expansion, the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.

Responsibilities

• Lead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook, Google, TikTok, Applovin, and other ad networks, leveraging data-driven decision-making to maximize user acquisition efficiency.
• Optimize UA campaign performance end-to-end, including budget allocation, channel selection, and audience refinement, to consistently improve cost-per-acquisition (CPA) and user quality.
• Define clear user acquisition strategies aligned with global growth objectives, ensuring UA initiatives directly contribute to scalable user growth.
• Collaborate with product and data teams to align UA strategies with business goals, while building and optimizing advanced campaign structures, audience targeting, and automation workflows for UA performance
• Partner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts, and test new creative angles to drive continuous improvement in user acquisition conversion rates
• Own UA-specific marketing analytics pipelines: ensure accurate tracking, reporting, and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.

Requirements

• 3+ years in digital marketing roles, with minimum 2 years specializing in AI-driven mobile app (especially for Video & Photo, Productivity, or Creativity apps) user acquisition. The one with relevant work experience at well-known Italy Utility or AI Creative mobile app companies are preferred.
• Demonstrated success scaling UA campaigns across EU/US-focused global markets , including delivering products to top rankings in major app stores.
• Hands-on expertise in performance channels: Google UAC/search, Facebook app/web ads, and TikTok app ads with social viral spread integration ; experience pivoting channel strategies for product reinvention.
• Mastery of mobile attribution tools (Firebase, AppsFlyer, Google Analytics), with a focus on analyzing large volumes of download and product data.
• Advanced Excel skills and ability to interpret complex datasets, particularly for subscription-based monetization ROI optimization.
• Experience owning and optimizing large-scale budgets tied to measurable growth is preferred.
• Strong project management skills and proven ability to lead cross-functional initiatives in multinational European teams.