User Acquisition Specialist

Air Apps; Roma; On-site; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance for

Transportation Budget to support your…

Coverflex benefits package for meals,

Childcare support.

Air Conference

Pension Fund

Urban Sports Club

Meals 100% free at the hub.

Job summary

Air Apps, a family-founded company building an AI-powered Personal & Entrepreneurial Resource Planner, is hiring a User Acquisition Manager (Performance Marketing) for its Lisbon office. You will lead multi-channel strategies, optimize campaigns, and drive high-ROI growth focused on CPI, CPA, and LTV across paid and organic channels.

Relocation support is available. The role requires 4+ years in UA or performance marketing, with strong analytics, communication, and strategic thinking.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Skills

Analytical skills

Strategic thinking

Communication

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

A/B testing

Job description

About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
  

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
  

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.
  

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.
  

Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Important Notice
Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.
If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies, and any such submissions will not be considered.