CRM & Email Automation Specialist — Onsite Lisbon

Air Apps; Roma; On-site; EUR 42,000 - 66,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package for meal, w

Childcare support

Air Conference

Pension Fund

Urban Sports Club

Meals 100% free at the hub

Job summary

Air Apps is seeking a CRM Specialist to manage and optimize CRM systems and email marketing campaigns. You will drive drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

The role requires experience with HubSpot, Marketo, Salesforce, or Klaviyo, a strong grasp of email marketing best practices, and the ability to work onsite at our Lisbon office (relocation support available).

Qualifications

• 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
• Strong understanding of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
• Strong attention to detail and ability to optimize email deliverability and engagement rates.
• Experience working in fast-paced, data-driven marketing environments.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure GDPR/CCPA and email marketing regulations compliance.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.

Skills

CRM management

Email marketing

Marketing automation

A/B testing

Lead scoring

Customer journey mapping

HTML/CSS for email

Tools

HubSpot

Marketo

Salesforce

Klaviyo

Google Analytics

Job description

Air Apps is seeking a CRM Specialist to manage and optimize CRM systems and email marketing campaigns. You will drive drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

The role requires experience with HubSpot, Marketo, Salesforce, or Klaviyo, a strong grasp of email marketing best practices, and the ability to work onsite at our Lisbon office (relocation support available).