Global Mobile UA Lead for AI-Driven Creative Apps

Shanghai BSF Human Resources Co., Ltd; Milano; On-site; EUR 60,000 - 90,000; Full time

Job summary

Shanghai BSF Human Resources Co., Ltd is seeking a Mobile App User Acquisition Manager with a background in AI-driven or utility mobile apps to lead performance marketing and global user growth.

You will manage campaigns across Facebook, Google, TikTok, and other networks, optimize CPA, and collaborate with product and data teams to build advanced analytics and automation for scalable UA results.

Qualifications

• 3+ years in digital marketing roles with at least 2 years in AI-driven mobile app UA.
• Experience with EU/US global markets and top app store rankings.
• Hands-on with Google UAC/search, Facebook app ads, and TikTok app ads.
• Proficiency in mobile analytics tools (Firebase, AppsFlyer, GA).
• Strong Excel skills for analyzing subscription-based monetization ROI.

Responsibilities

• Lead and manage large-scale UA campaigns across major ad networks.
• Optimize campaigns end-to-end, including budget allocation and audience refinement.
• Define UA strategies aligned with global growth goals.
• Collaborate with product and data teams on campaign structures and automation.
• Partner with creative teams to generate KPI insights and test new angles.
• Own UA analytics pipelines and reporting to measure effectiveness.

Skills

Performance marketing

Digital analytics

Cross-functional collaboration

Advanced Excel

Tools

Firebase

AppsFlyer

Google Analytics

Job description

Shanghai BSF Human Resources Co., Ltd is seeking a Mobile App User Acquisition Manager with a background in AI-driven or utility mobile apps to lead performance marketing and global user growth.

You will manage campaigns across Facebook, Google, TikTok, and other networks, optimize CPA, and collaborate with product and data teams to build advanced analytics and automation for scalable UA results.