Senior Performance Marketing Lead – Multi-Channel Lead Gen

Culligan spa; L'Aquila; On-site; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Permanent contract

Multinational work environment

Continuous learning and training

Job summary

Culligan is seeking a Senior Performance Marketing Specialist to drive lead generation and optimize digital campaigns across Google, Meta, and LinkedIn. You will define structures, target audiences, and bidding strategies while collaborating with Brand Managers to ensure cohesive creative and campaign objectives.

You will manage tracking via GTM/GA4, maintain data integrity to Salesforce, and build Power BI reports for ongoing optimization. English proficiency is required.

Qualifications

• Minimum 4–6+ years in Performance Marketing / PPC / Lead Generation.
• Hands-on with Google Ads, Meta Ads, LinkedIn Ads, Salesforce, Power BI.
• Strong ability to analyze data and translate into insights.
• Fluent English.

Responsibilities

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Support the definition and implementation of campaign structure, targeting, and bidding strategies.
• Monitor and optimize performance against KPIs (CPL, MQLs, conversion rate).
• Contribute to full-funnel activities (awareness → consideration → conversion).
• Collaborate with Brand Managers to align creatives and objectives.
• Support optimization of landing pages and campaign flows to improve lead quality.
• Setup and manage tracking via GTM, GA4, and platform pixels.
• Ensure data consistency and support end-to-end tracking to Salesforce CRM.
• Manage data flows and automations (including Zapier).
• Support GDPR cookie and consent management activities.
• Monitor campaign performance daily and identify optimization opportunities.
• Analyze full funnel performance (media → leads → CRM → conversion).
• Build and maintain reports using Power BI.
• Provide updates and insights to Brand Managers to support decisions.
• Contribute to performance reviews with Marketing and Sales teams.
• Support lead quality analysis with Sales.

Skills

Performance Marketing

PPC

Lead Generation

Data analysis

Fluent English

Tools

Google Ads

Meta Ads

LinkedIn Ads

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Job description

Culligan is seeking a Senior Performance Marketing Specialist to drive lead generation and optimize digital campaigns across Google, Meta, and LinkedIn. You will define structures, target audiences, and bidding strategies while collaborating with Brand Managers to ensure cohesive creative and campaign objectives.

You will manage tracking via GTM/GA4, maintain data integrity to Salesforce, and build Power BI reports for ongoing optimization. English proficiency is required.