Senior Performance Marketing Lead — Lead Gen & Analytics

Culligan spa; Macerata; On-site; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Smart working

Welfare

Job summary

Culligan is seeking a Senior Performance Marketing Specialist to lead campaigns across Google Ads, Meta, and LinkedIn, focusing on lead generation and KPI optimization. You will define structure, targeting, and bidding, and align with Brand Managers on creatives and objectives to maximise CPL, MQLs and conversions.

You’ll handle tracking via GTM/GA4, Salesforce integration, and Zapier, ensure data quality, and build Power BI reports to inform Marketing and Sales with actionable insights.

Qualifications

• 4–6+ years of experience in Performance Marketing / PPC / Lead Generation.
• Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads; Salesforce; Power BI; Zapier; Google Tag Manager & GA4.
• Strong analytical mindset with ability to interpret performance data and translate into actionable insights.
• Experience working with performance KPIs (CPL, MQL, conversion rate).
• Good understanding of digital funnel and lead generation dynamics.
• Ability to collaborate with cross-functional teams (Marketing, Sales, Global).
• Fluent English.

Responsibilities

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Support the definition and implementation of campaign structure, targeting, and bidding strategies.
• Monitor and optimize performance against KPIs (CPL, MQLs, conversion rate).
• Contribute to full-funnel activities (awareness → consideration → conversion).
• Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives.
• Support optimization of landing pages and campaign flows to improve lead quality.
• Support the setup and management of tracking via GTM, GA4, and platform pixels.
• Ensure data consistency and support end-to-end tracking up to Salesforce CRM.
• Manage and monitor data flows and automations (including Zapier).
• Support cookie and consent management activities in line with GDPR requirements.
• Monitor campaign performance daily and highlight optimization opportunities.
• Analyze full funnel performance (media → leads → CRM → conversion).
• Build and maintain reports using Power BI.
• Provide regular updates and insights to Brand Managers to support campaign decisions.
• Contribute to performance reviews with Marketing and Sales teams.
• Support lead quality analysis in collaboration with Sales.
• Work closely with Marketing and Sales teams to improve campaign effectiveness.
• Support alignment with global guidelines and frameworks.
• Contribute to global performance discussions/committees by sharing data, results, and learnings.
• Ensure consistency and accuracy in campaign execution and reporting.

Skills

Performance Marketing

Lead Generation

Campaign optimization

Analytical mindset

Cross-functional collaboration

Fluent English

Tools

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Google Ads

Meta Ads

LinkedIn Ads

Job description

Culligan is seeking a Senior Performance Marketing Specialist to lead campaigns across Google Ads, Meta, and LinkedIn, focusing on lead generation and KPI optimization. You will define structure, targeting, and bidding, and align with Brand Managers on creatives and objectives to maximise CPL, MQLs and conversions.

You’ll handle tracking via GTM/GA4, Salesforce integration, and Zapier, ensure data quality, and build Power BI reports to inform Marketing and Sales with actionable insights.