SENIOR PERFORMANCE MARKETING SPECIALIST

Culligan spa; L'Aquila; On-site; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Permanent contract

Multinational work environment

Continuous learning and training

Job summary

Culligan is seeking a Senior Performance Marketing Specialist to drive lead generation and optimize digital campaigns across Google, Meta, and LinkedIn. You will define structures, target audiences, and bidding strategies while collaborating with Brand Managers to ensure cohesive creative and campaign objectives.

You will manage tracking via GTM/GA4, maintain data integrity to Salesforce, and build Power BI reports for ongoing optimization. English proficiency is required.

Qualifications

• Minimum 4–6+ years in Performance Marketing / PPC / Lead Generation.
• Hands-on with Google Ads, Meta Ads, LinkedIn Ads, Salesforce, Power BI.
• Strong ability to analyze data and translate into insights.
• Fluent English.

Responsibilities

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Support the definition and implementation of campaign structure, targeting, and bidding strategies.
• Monitor and optimize performance against KPIs (CPL, MQLs, conversion rate).
• Contribute to full-funnel activities (awareness → consideration → conversion).
• Collaborate with Brand Managers to align creatives and objectives.
• Support optimization of landing pages and campaign flows to improve lead quality.
• Setup and manage tracking via GTM, GA4, and platform pixels.
• Ensure data consistency and support end-to-end tracking to Salesforce CRM.
• Manage data flows and automations (including Zapier).
• Support GDPR cookie and consent management activities.
• Monitor campaign performance daily and identify optimization opportunities.
• Analyze full funnel performance (media → leads → CRM → conversion).
• Build and maintain reports using Power BI.
• Provide updates and insights to Brand Managers to support decisions.
• Contribute to performance reviews with Marketing and Sales teams.
• Support lead quality analysis with Sales.

Skills

Performance Marketing

PPC

Lead Generation

Data analysis

Fluent English

Tools

Google Ads

Meta Ads

LinkedIn Ads

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Job description

At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance MarketingSpecialist to support and optimize our digital campaigns across channels.

Responsibility:

Campaign Execution & Optimization

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
• Support the definition and implementation of campaign structure, targeting, and bidding strategies
• Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
• Contribute to full-funnel activities (awareness → consideration → conversion)
• Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
• Support optimization of landing pages and campaign flows to improve lead quality

Tracking & Data Management

• Support the setup and management of tracking via GTM, GA4, and platform pixels
• Ensure data consistency and support end-to-end tracking up to Salesforce CRM
• Manage and monitor data flows and automations (including Zapier)
• Support cookie and consent management activities in line with GDPR requirements

Performance Analysis & Reporting

• Monitor campaign performance on a daily basis and highlight optimization opportunities
• Analyze full funnel performance (media → leads → CRM → conversion)
• Build and maintain reports using Power BI
• Provide regular updates and insights to Brand Managers to support campaign decisions
• Contribute to performance reviews with Marketing and Sales teams
• Support lead quality analysis in collaboration with Sales

Collaboration & Governance

• Work closely with Marketing and Sales teams to improve campaign effectiveness
• Support alignment with global guidelines and frameworks
• Contribute to global performance discussions/committees by sharing data, results, and learnings
• Ensure consistency and accuracy in campaign execution and reporting

Skills:

• 4–6+ years of experience in Performance Marketing / PPC / Lead Generation
• Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
• Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
• Experience working with performance KPIs (CPL, MQL, conversion rate)
• Good understanding of digital funnel and lead generation dynamics
• Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
• Fluent English

Nice to Have

• Experience with programmatic or advanced media buying
• Basic knowledge of CRO and A/B testing
• Experience in multi-market environments

What we offer

• Permanent contract.
• Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
• Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
• Compensation package: 50.000 € + smart working + welfare

This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.