Global Digital Marketing Specialist: Paid Media & CRO

Galileo Global Education; Milano; Ibrido; EUR 26.000 - 28.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible smart working arrangements

Meal vouchers (€8 per working day)

Learning and development: LinkedIn/Lif

English language courses with native‑s

Employee support services

Educational discounts

Descrizione del lavoro

NABA is seeking a Digital Marketing Specialist to optimize and advance international digital acquisition activities. You will manage campaigns across Google Ads, Meta, TikTok, and LinkedIn, with emphasis on data‑driven optimization and CRO.

You will collaborate with CRM, Enrollment, Content, SEO & Tech teams, ensuring tracking accuracy and high conversion performance. Strong English, 3–5 years in digital marketing, and GA4/GTM experience are required.

Competenze

• Bachelor's degree in Marketing, Business Administration, Digital Communication, or a related field.
• 3–5 years of experience in Digital Marketing, Performance Marketing, or Paid Media.
• Hands‑on experience managing Google Ads, Meta Ads, TikTok Ads campaigns.
• Familiarity with CRM platforms, marketing automation tools, and attribution models.

Mansioni

• Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms.
• Manage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance.
• Monitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency.
• Support the execution of A/B tests across campaigns, audiences, creatives, and landing pages.
• Prepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools.
• Collaborate cross‑functionally with CRM, Enrollment, Content, and SEO & Tech teams to support integrated acquisition initiatives.
• Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
• Support the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms.
• Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
• Create, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines, and conversion best practices.
• Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization.
• Continuously explore new digital advertising features, AI‑powered tools, and industry best practices to improve campaign performance and operations.

Conoscenze

Analytical mindset

English proficiency

Cross‑functional collaboration

Formazione

Bachelor's degree in Marketing, Business, or related field

Strumenti

GA4

Google Tag Manager

Looker Studio

Descrizione del lavoro

NABA is seeking a Digital Marketing Specialist to optimize and advance international digital acquisition activities. You will manage campaigns across Google Ads, Meta, TikTok, and LinkedIn, with emphasis on data‑driven optimization and CRO.

You will collaborate with CRM, Enrollment, Content, SEO & Tech teams, ensuring tracking accuracy and high conversion performance. Strong English, 3–5 years in digital marketing, and GA4/GTM experience are required.