Senior E-commerce Key Account Lead - Beauty

Wella Company; Milano; In loco; EUR 55.000 - 90.000; Tempo pieno

Descrizione del lavoro

Wella Company is seeking an dynamic E‑commerce Key Account Manager to grow our key accounts on the online channel. You will build strong relationships, understand client goals, and implement effective e‑commerce strategies leveraging analytics, digital shelf optimization and performance marketing.

You will own revenue, collaborate with marketing, CRM and supply chain teams, negotiate terms, and drive growth through data‑driven decisions while staying ahead of industry trends.

Competenze

• Degree in economics, marketing, or related field.
• 5–7 years of KAM or related e‑commerce experience.
• Experience in Beauty Industry and international e‑commerce landscape.

Mansioni

• Own the holistic e‑commerce business across key pureplay accounts with revenue growth and profitability.
• Develop and execute joint business plans based on performance KPIs (traffic, conversion, AOV, retention, media ROI).
• Drive digital growth levers including media investment, on‑site merchandising, content optimization, and promotions strategy.
• Partner with CRM/marketing teams to activate lifecycle programs that improve acquisition, repeat purchase, and LTV.
• Analyze performance using e‑commerce analytics tools and translate insights into concrete actions.
• Lead negotiations on terms, trade investments, and activation plans aligned to ROI and brand objectives.
• Collaborate cross‑functionally to ensure operational excellence and digital readiness.
• Optimize digital shelf fundamentals: assortment, pricing, ratings, search visibility, and conversion drivers.
• Prepare high‑impact business reviews and growth proposals for stakeholders.
• Stay ahead of evolving e‑commerce trends and platform innovations.

Conoscenze

E-commerce analytics

Digital marketing

CRM tools

Strategic planning

Negotiation

Formazione

Degree in economics or marketing

Strumenti

Google Analytics

CRM software

Descrizione del lavoro

Wella Company is seeking an dynamic E‑commerce Key Account Manager to grow our key accounts on the online channel. You will build strong relationships, understand client goals, and implement effective e‑commerce strategies leveraging analytics, digital shelf optimization and performance marketing.

You will own revenue, collaborate with marketing, CRM and supply chain teams, negotiate terms, and drive growth through data‑driven decisions while staying ahead of industry trends.