Senior Key Account Manager E-commerce

Wella Company; Milano; In loco; EUR 55.000 - 90.000; Tempo pieno

Descrizione del lavoro

Wella Company is seeking an dynamic E‑commerce Key Account Manager to grow our key accounts on the online channel. You will build strong relationships, understand client goals, and implement effective e‑commerce strategies leveraging analytics, digital shelf optimization and performance marketing.

You will own revenue, collaborate with marketing, CRM and supply chain teams, negotiate terms, and drive growth through data‑driven decisions while staying ahead of industry trends.

Competenze

• Degree in economics, marketing, or related field.
• 5–7 years of KAM or related e‑commerce experience.
• Experience in Beauty Industry and international e‑commerce landscape.

Mansioni

• Own the holistic e‑commerce business across key pureplay accounts with revenue growth and profitability.
• Develop and execute joint business plans based on performance KPIs (traffic, conversion, AOV, retention, media ROI).
• Drive digital growth levers including media investment, on‑site merchandising, content optimization, and promotions strategy.
• Partner with CRM/marketing teams to activate lifecycle programs that improve acquisition, repeat purchase, and LTV.
• Analyze performance using e‑commerce analytics tools and translate insights into concrete actions.
• Lead negotiations on terms, trade investments, and activation plans aligned to ROI and brand objectives.
• Collaborate cross‑functionally to ensure operational excellence and digital readiness.
• Optimize digital shelf fundamentals: assortment, pricing, ratings, search visibility, and conversion drivers.
• Prepare high‑impact business reviews and growth proposals for stakeholders.
• Stay ahead of evolving e‑commerce trends and platform innovations.

Conoscenze

E-commerce analytics

Digital marketing

CRM tools

Strategic planning

Negotiation

Formazione

Degree in economics or marketing

Strumenti

Google Analytics

CRM software

Descrizione del lavoro

We are looking for a dynamic and results-oriented E-commerce Key Account Manager to manage and grow our key accounts on the online channel. The ideal candidate will be responsible for developing strong and lasting relationships with clients, deeply understanding their business goals, and creating and implementing effective e-commerce strategies to achieve those goals. The ideal candidate combines strong commercial acumen with deep expertise in e-commerce analytics, digital shelf optimization, and performance marketing

Key Responsibilities:

• Own the holistic e-commerce business across key pureplay accounts, with accountability for revenue growth, market share, and profitability.
• Develop and execute joint business plans grounded in robust performance KPIs (traffic, conversion, AOV, retention, media ROI, etc.).
• Drive digital growth levers including media investment, on-site merchandising, content optimization, and promotional strategy.
• Partner with CRM/marketing teams to activate lifecycle programs that improve customer acquisition, repeat purchase, and LTV.
• Analyze performance using e-commerce and media analytics tools; translate insights into clear actions and growth strategies.
• Lead negotiations on commercial terms, trade investment, and activation plans aligned to ROI and brand objectives.
• Collaborate cross-functionally (marketing, supply chain, finance, content) to ensure operational excellence and digital readiness.
• Optimize digital shelf fundamentals: assortment, availability, pricing, ratings & reviews, search visibility, and conversion drivers.
• Prepare high-impact business reviews and growth proposals for internal stakeholders and external partners.
• Stay ahead of evolving e-commerce trends, platform innovations, and competitive dynamics.

Requirements:

• Degree in economics, marketing, or a related field.
• Proven experience of at least 5-7 years as a Key Account Manager or similar role in the e-commerce sector.
• Experience in Beauty Industry.
• Strong knowledge of the international e-commerce landscape, online sales platforms, digital marketing strategies, and market dynamics.
• Results-oriented with the ability to work independently.
• Excellent communication, presentation, and negotiation skills.
• Ability to build and maintain effective professional relationships at all levels.
• Analytical mindset and ability to interpret e-commerce data and metrics.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Excellent knowledge of English (both written and spoken).
• Proficiency in using CRM software and other account management tools.
• Proactivity, autonomy, and problem-solving skills.
• Ability to work in a team and collaborate effectively with various company functions.

What We Offer:

• Dynamic and stimulating work environment.
• Professional growth opportunities.
• Company benefits (e.g., health insurance, meal vouchers, flexible hours, etc. - specify the benefits offered).

The compensation indicated in this job posting represents the starting point for the position.

The final remuneration will be determined based on the selected candidate’s experience, skills, and qualifications, in accordance with applicable EU pay transparency and pay equity requirements.