Senior Key Account Manager E-commerce & Premium Retail

Wella Operations US LLC; Milano; In loco; EUR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

Wella Operations US LLC seeks an energetic E-commerce Key Account Manager to lead and grow our key online channels. You will craft data-driven strategies, manage relationships, and drive profitability across major pureplay accounts.

You will develop joint plans, optimize marketing levers, and partner with CRM, supply chain, and marketing teams to deliver measurable growth and customer lifetime value while staying ahead of industry trends.

Competenze

• Degree in economics, marketing, or related field.
• 5-7 years of KAM or similar experience in e-commerce.
• Experience in Beauty Industry.
• Strong English communication.
• Analytical mindset with ecommerce metrics.

Mansioni

• Own the holistic e-commerce business across key accounts with revenue growth and profitability ownership.
• Develop and execute joint business plans with KPIs like traffic, conversion, and AOV.
• Drive digital growth levers including media investment and on-site merchandising.
• Activate lifecycle programs with CRM/marketing to boost acquisition and retention.
• Analyze performance using ecommerce analytics; translate insights into actions.
• Lead negotiations on commercial terms and trade investments.
• Collaborate cross-functionally to ensure operational excellence and digital readiness.
• Optimize digital shelf fundamentals: assortment, pricing, ratings, search visibility, conversions.
• Prepare high-impact business reviews and growth proposals for stakeholders.
• Stay ahead of evolving ecommerce trends and platform innovations.

Conoscenze

Key account management

E-commerce analytics

Digital shelf optimization

Performance marketing

CRM tools

Negotiation

English proficiency

Formazione

Degree in economics or marketing

Strumenti

Google Analytics

CRM software

Descrizione del lavoro

Please submit your CV only in English, thank you!

We are looking for a dynamic and results-oriented E-commerce Key Account Manager to manage and grow our key accounts on the online channel. The ideal candidate will be responsible for developing strong and lasting relationships with clients, deeply understanding their business goals, and creating and implementing effective e-commerce strategies to achieve those goals. The ideal candidate combines strong commercial acumen with deep expertise in e-commerce analytics, digital shelf optimization, and performance marketing.

Key Responsibilities

• Own the holistic e-commerce business across key pureplay accounts, with accountability for revenue growth, market share, and profitability.
• Develop and execute joint business plans grounded in robust performance KPIs (traffic, conversion, AOV, retention, media ROI, etc.).
• Drive digital growth levers including media investment, on-site merchandising, content optimization, and promotional strategy.
• Partner with CRM/marketing teams to activate lifecycle programs that improve customer acquisition, repeat purchase, and LTV.
• Analyze performance using e-commerce and media analytics tools; translate insights into clear actions and growth strategies.
• Lead negotiations on commercial terms, trade investment, and activation plans aligned to ROI and brand objectives.
• Collaborate cross-functionally (marketing, supply chain, finance, content) to ensure operational excellence and digital readiness.
• Optimize digital shelf fundamentals: assortment, availability, pricing, ratings & reviews, search visibility, and conversion drivers.
• Prepare high-impact business reviews and growth proposals for internal stakeholders and external partners.
• Stay ahead of evolving e-commerce trends, platform innovations, and competitive dynamics.

Requirements

• Degree in economics, marketing, or a related field.
• Proven experience of at least 5-7 years as a Key Account Manager or similar role in the e-commerce sector.
• Experience in Beauty Industry.
• Strong knowledge of the international e-commerce landscape, online sales platforms, digital marketing strategies, and market dynamics.
• Results-oriented with the ability to work independently.
• Excellent communication, presentation, and negotiation skills.
• Ability to build and maintain effective professional relationships at all levels.
• Analytical mindset and ability to interpret e-commerce data and metrics.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Excellent knowledge of English (both written and spoken).
• Proficiency in using CRM software and other account management tools.
• Proactivity, autonomy, and problem-solving skills.
• Ability to work in a team and collaborate effectively with various company functions.

What We Offer

• Dynamic and stimulating work environment.
• Professional growth opportunities.
• Company benefits (e.g., health insurance, meal vouchers, flexible hours, etc. - specify the benefits offered).