SDR Italy

Edflex; Lombardia; On-site; EUR 30,000 - 42,000; Full time

Job summary

Edflex is creating a new Sales Development Representative position in its Growth team for Italy. The role focuses on building a qualified pipeline for Account Executives in Italy, identifying right entry points in target accounts, and booking qualified meetings.

You will work closely with the Sales Manager and Senior SDR, using a multi-channel approach and CRM tools to drive outbound activity and contribute to the Italian market’s growth. This role requires travel for events as needed.

Qualifications

• At least 1 year of significant experience in B2B prospecting.
• Professional English and native/bilingual Italian.
• Strong interpersonal and communication skills.
• Familiarity with sales tools or a quick learner of new tools.

Responsibilities

• Build target account lists by industry and identify signals.
• Identify decision-makers in large Italian companies and make outbound calls (50–60 per day) with a structured approach.
• Run multichannel outbound sequences (email, LinkedIn) using the sales tool stack.
• Qualify opportunities so a meeting counts only if both company and contact are in target.
• Book discovery meetings and hand over context to Account Executives.
• Represent Edflex at trade fairs and events in Italy and abroad, following up inbound leads.
• Manage the pipeline autonomously in HubSpot.
• Share field insights to sharpen targeting and messaging in the Italian market.

Skills

B2B prospecting

SaaS

English

Italian native/bilingual

Phone outreach

Tools

HubSpot

Apollo

Lemlist

LinkedIn Sales Navigator

Slack

Job description

As skills become obsolete faster than ever, Edflex has been helping companies since 2016 to drive their transformation by developing their employees’ skills.

We put all our energy into exceptional content curation. We bring together the best learning resources from the web and our publishing partners on a single platform. Our content is constantly updated, available in many formats and languages, and covers more than 230 topics to foster continuous learning.

To support our growth, we are looking for curious people who love a challenge and are determined to transform corporate learning. Our culture values innovation, proactivity and performance. Our values encourage ambition, mutual support, transparent communication and a passion for learning.

As part of the creation of a new position in our Growth team in Italy, we are looking for someone passionate about sales and prospecting to help accelerate Edflex’s development on the Italian market.

Start date: ASAP!

As our Sales Development Representative, your main goal will be to build a qualified pipeline for our Account Executives in Italy. You will find the right entry points in our target accounts and book as many qualified meetings as possible.

Your main responsibilities

On a day-to-day basis, you will (non-exhaustive list!):

• Build target account lists by industry, based on concrete business signals: companies that are hiring, reorganising or launching upskilling projects. You enrich them with AI and choose the right angle of approach.
• Identify decision-makers (HR Directors, L&D and Training Managers) in large Italian companies and reach out to them by phone, around 50 to 60 calls a day, with a structured method: opening, objection handling and agreeing on a clear next step.
• Run multichannel outbound sequences (email, LinkedIn) using our sales tool stack, and improve them based on what works.
• Qualify each opportunity: a meeting counts when the company and the contact are in our target and show genuine interest in going further.
• Book discovery meetings, prepare them and hand over all the context our Account Executives need to make the most of them.
• Represent Edflex at trade fairs, conferences and industry events in Italy and abroad, and follow up on inbound leads and event contacts in close collaboration with Marketing.
• Manage your pipeline and activity autonomously in our CRM (HubSpot).
• Share field insights to sharpen our targeting and messaging for the Italian market.

You will report to Robert, Sales Manager, and benefit from close, day-to-day coaching from Elia, Senior SDR, to build your skills quickly. You will also work closely with our Account Executives and the Marketing team.

What we’re looking for

To succeed in this role, our future teammate will bring:

• At least 1 year of significant experience in B2B prospecting, ideally in SaaSItalian at native or bilingual level and professional English (French or Spanish is a real plus)
• Tenacity: a gatekeeper or a “no” won’t stop you
• Strong interpersonal skills and confidence on the phone and on video calls
• Rigour in organising your activity and tracking your KPIs
• Familiarity with tools such as HubSpot, Apollo, Lemlist, LinkedIn Sales Navigator, Slack or Notion, or the drive to learn them quickly
• A thoughtful use of AI in your daily work, to prepare and personalise your outreach
• Availability to travel occasionally in Italy and abroad for events and company offsites
• You care about the social impact of education, you are highly autonomous, you thrive on challenges and you enjoy working hand in hand with salespeople.
• You come up with ideas and keep smiling even when the coffee runs out