SaaS Growth Strategist — Activation & Engagement

team.blue; Firenze; On-site; EUR 60,000 - 90,000; Full time

Job summary

team blue is seeking a Marketing Growth Strategist for its hub to define and execute the communication, engagement and conversion strategy across brands. You will own the full growth lifecycle, from understanding user behaviour to shaping cross-brand journeys, designing notifications, and running experiments that drive activation, engagement and long-term adoption.

You will deliver multi-channel programs, optimise onboarding nudges, run experiments, and collaborate with product, data and

Qualifications

• 5+ years of experience in growth, product lifecycle or digital marketing.
• Experience in SaaS platforms serving SMB/prosumer customers.
• Strong ability to own growth outcomes end-to-end with KPIs.
• Hands-on with experimentation and AI-assisted processes.
• Fluency with analytics, funnels and cohorts.
• Excellent copywriting and storytelling for SaaS products.

Responsibilities

• Translate product capabilities and cross-brand use cases into clear, crisp customer-facing messaging.
• Design and iterate cross-brand notifications in-product, CTAs, onboarding nudges and conversion experiments.
• Build and execute multi-channel communication programs (email, in-product messaging, etc.) with a focus on activation, engagement and adoption.
• Define hypotheses, run A/B tests, analyse results and scale successful experiments.
• Instrument tracking, monitor funnel and engagement metrics, continuously improve CTR, activation, conversion, engagement and cross-brand adoption.
• Use AI-assisted analytics, automation and segmentation tools to support experimentation, personalisation and performance analysis.
• Collaborate closely with product, data and engineering on event triggers, segmentation logic, journey design and communication strategy.
• Write high-quality copy for notifications, landing pages and lifecycle communications, shipping quickly with a bias toward action.

Skills

Growth strategy

Digital marketing

SaaS for SMBs

A/B testing

Analytics

Copywriting

Cross-functional collaboration

Job description

team blue is seeking a Marketing Growth Strategist for its hub to define and execute the communication, engagement and conversion strategy across brands. You will own the full growth lifecycle, from understanding user behaviour to shaping cross-brand journeys, designing notifications, and running experiments that drive activation, engagement and long-term adoption.

You will deliver multi-channel programs, optimise onboarding nudges, run experiments, and collaborate with product, data and