Growth-Driven Digital Marketing Manager (Remote)

Hosco.com

Pescara

Ibrido

EUR 40.000 - 50.000

Tempo pieno

4 giorni fa

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Generatore di candidature

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Descrizione del lavoro

Bluserena seeks a Digital Marketing Manager to accelerate digital growth, strengthen commercial performance and shape high-impact initiatives across the Group. Reporting to the Director of Marketing & Communication, you will translate customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty.

The role blends strategic thinking with hands‑on execution, works with commercial teams to identify opportunities, set

Competenze

8+ years in Digital Marketing or related roles.
Proven experience leading digital strategies and cross-functional initiatives.
Strong commercial mindset with demonstrated revenue impact.
Excellent analytical skills turning data into strategic actions.
Advanced knowledge of Performance Marketing, CRM, Marketing Automation and Digital Analytics.
Solid expertise in customer journeys, CRO, UX and optimization.
Experience managing budgets and external partners.
Fluent in Italian and English.

Mansioni

Shape and execute the Group’s Digital Marketing strategy and growth.
Translate insights into strategies driving acquisition, conversion, and loyalty.
Lead growth initiatives across channels with measurable targets.
Oversee website, booking engine UX and CRO to improve performance.
Develop CRM and loyalty initiatives through segmentation and automation.
Collaborate with Revenue, Sales, Brand and Operations.