Growth Marketing Lead: B2B SaaS & Payments (Remote)

Ruby Labs Ltd; Meolo; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Remote work environment

Unlimited PTO

Paid national holidays

MacBook provided

Independent contractor agreement

Job summary

Ruby Labs is seeking a Growth Marketing Lead to own its digital presence and build a scalable marketing engine for a high-scale payment orchestration platform. The role covers positioning, website, content, distribution, and acquisition funnels for a sophisticated audience in FinTech/Payments.

You will work hands-on across SEO, content, social, PR, and AI-powered marketing operations, collaborating with product and engineering teams and Sales to drive qualified pipeline and growth.

Qualifications

• 4+ years of hands-on experience in growth, content, digital marketing, or demand generation.

Responsibilities

• Own the product website as a core acquisition and conversion channel.
• Continuously improve positioning, messaging, information architecture, and copy.
• Build and launch landing pages for products, use cases, industries, campaigns, and competitors.
• Improve visitor → lead → demo conversion through continuous experimentation.
• Run A/B tests and conversion‑rate optimization initiatives.
• Analyze visitor behavior and identify funnel drop‑offs.
• Maintain and update marketing pages independently using modern web, no‑code, and AI tools.
• Work with product and engineering teams when deeper technical changes are required.
• Own social media presence, with LinkedIn as the primary channel.
• Develop and execute a consistent company content strategy.
• Help build the public presence of company leadership and subject‑matter experts.
• Create thought‑leadership content for executives.
• Identify relevant industry conversations, trends, and opportunities for participation.
• Grow a relevant audience of payments, fintech, product, and technology decision‑makers.
• Build the organic acquisition strategy.
• Perform keyword, competitor, and search‑intent research.
• Build content clusters around high‑value payment topics.
• Create high‑intent commercial and competitor pages.
• Manage on‑page, technical, and content SEO initiatives.
• Develop backlink and external distribution strategies.
• Optimize visibility across Google as well as AI‑driven discovery platforms.
• Track organic traffic, rankings, visibility, leads, and pipeline generated through search.
• Build and optimize acquisition funnels from first interaction to qualified opportunity.
• Develop landing pages, lead magnets, reports, webinars, and other acquisition assets.
• Build email nurturing and lifecycle campaigns.
• Implement marketing automation and lead‑routing workflows.
• Experiment with inbound, paid, partnership, community, retargeting, and outbound‑assisted acquisition.
• Work closely with Sales to improve lead quality and conversion.
• Continuously identify new channels capable of generating qualified pipeline.
• Own marketing analytics and attribution.
• Track Website traffic and acquisition sources, Visitor → lead conversion, Lead → demo conversion, Lead → opportunity conversion, Pipeline metrics, SEO performance, Content performance, Campaign performance, CPL / CAC; Build dashboards.
• Maintain a structured growth experimentation process: Hypothesis, Launch, Measurement, Learning, Iteration.
• Prioritize measurable business outcomes over vanity metrics.
• Use AI extensively across the marketing workflow.
• Build AI-powered processes for market research, content creation, SEO, visual creation, video production, landing-page development, content repurposing, data analysis, outreach personalization, marketing automation, reporting.
• Create reusable workflows and automations; evaluate new AI tools.
• Experience in Payments, FinTech, or API-first SaaS is a strong plus.
• Location flexibility and fast-moving environment.

Skills

Growth marketing

Content marketing

Demand generation

Marketing automation

CRM

Analytics platforms

Portfolio of marketing initiatives

Independent / self-driven

Strong written English

Tools

HubSpot

Webflow

Framer

GA4

Google Search Console

Ahrefs

Semrush

Clay

Apollo

Zapier

Make

Job description

Ruby Labs is seeking a Growth Marketing Lead to own its digital presence and build a scalable marketing engine for a high-scale payment orchestration platform. The role covers positioning, website, content, distribution, and acquisition funnels for a sophisticated audience in FinTech/Payments.

You will work hands-on across SEO, content, social, PR, and AI-powered marketing operations, collaborating with product and engineering teams and Sales to drive qualified pipeline and growth.