Remote SEO & Growth Marketing Specialist

Pavago

Italia

Remote

EUR 50,000 - 80,000

Full time

10 days ago

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Job summary

Pavago is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth. The role covers technical SEO, Google Ads, paid social, content optimization, analytics, and automation.

You will independently manage campaigns, analyze data, and pursue opportunities in AI-powered search optimization (AEO/GEO).

Qualifications

3+ years of professional experience in SEO or digital marketing.
Proven success improving organic rankings and lead generation.
Strong knowledge of technical, on-page, off-page SEO and content optimization.
Hands-on experience with GA4, GSC, GTM, SEMrush, Ahrefs, or similar tools.
Experience managing Google Ads and paid social campaigns.
Familiarity with WordPress, Webflow, or other CMS platforms.
Understanding CRO, landing pages, and lead funnels.
Experience with CRM and marketing automation platforms.
Strong analytical skills and ability to translate data into actionable improvements.
Excellent written and verbal English communication skills.
Ability to independently manage multiple campaigns and meet deadlines.
Availability during U.S. Business Hours.

Responsibilities

Develop and execute SEO strategies to improve organic visibility, keyword rankings and traffic.
Conduct keyword research, competitor analysis, and search intent analysis.
Perform technical SEO audits addressing indexing, crawling, site architecture, page speed and mobile performance.
Optimize meta titles, descriptions, headings, internal linking, URLs and structured data.
Execute ethical link-building strategies and monitor search algorithm updates.
Optimize content for traditional and AI-powered search experiences (AEO/GEO).
Plan, launch and optimize campaigns across Google Ads, Meta Ads and LinkedIn Ads.
Manage advertising budgets to improve CPL and ROAS.
Develop and optimize landing pages, lead capture forms and conversion funnels.
Implement retargeting and remarketing campaigns.
Collaborate with sales teams to align marketing initiatives with revenue goals.
Develop SEO-driven content strategies aligned with business objectives.
Create and optimize website copy, blog articles and landing pages.
Manage website updates through WordPress, Webflow, or similar CMS.
Collaborate with designers, developers and content creators to improve website performance.
Monitor traffic, keyword rankings, conversions and campaign performance using GA4, GSC and GTM.
Build performance dashboards and provide actionable marketing reports.
Conduct A/B testing across landing pages, ads and campaigns.
Analyze user behavior and identify opportunities to improve conversions.
Manage email marketing campaigns, lead nurturing sequences and automated workflows.
Work with platforms such as HubSpot, GoHighLevel, Salesforce or ActiveCampaign.
Improve lead tracking, marketing attribution and sales handoffs.