Paid Media Strategist: AI-Powered Campaigns & Analytics

Making Science

Padova

On-site

EUR 32,000 - 52,000

Full time

39 hours ago

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Job summary

Making Science in Padova is seeking a proactive Senior SEM Specialist to drive paid search campaigns across major platforms and to design AI-driven testing roadmaps. You will engage with national and international clients, optimize campaigns, and collaborate with cross-functional teams to achieve measurable performance gains.

The role requires at least 2 years in paid search, strong Google Ads experience, and a strategic, client-facing mindset.

Qualifications

2+ years of experience in Paid Search campaigns for marketing agencies or clients.
Experience leveraging Generative AI to optimize ad copy and strategy.
Ability to prioritize tasks and manage multiple requests across projects.

Responsibilities

Act as a strategic consultant for national and international large accounts for SEM strategies.
Create, manage and track search ads campaigns on Google Ads, Search Ads 360 and Bing Ads.
Design AI testing roadmaps and implement custom automation scripts.
Manage Business Manager and other platforms in depth.
Collaborate with clients to define objectives and follow-up on roadmaps.
Maintain daily communication with clients to review campaigns and results, proposing innovative strategies.
Seek efficiency through process improvement and adoption of new technologies.