Remote Head of B2C Growth & App Lifecycle

Jobgether SRL; Italia; À distance; EUR 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Remote work from anywhere

Full-time contract

Budget for experimentation

AI analytics stack access (Claude, Mix

Direct reporting to CPO

Résumé du poste

Jobgether SRL is seeking a Head of B2C Growth in Italy to own the full growth engine across acquisition, activation, retention, reactivation, and lifetime value. You will lead multichannel strategies, guide paid media specialists, and drive data-led investment decisions while collaborating with Product and Marketing teams.

The role emphasizes connecting early-stage real estate research with high-intent searches, making the app a primary user channel, and preparing for international scaling.

Qualifications

• Proven track record growing B2C products across channels and markets.
• Experience owning paid media budgets with ROI accountability.
• Hands-on operator who can build strategies, launch campaigns, and analyze performance.
• Advanced AI fluency with Claude for workflows and agents.

Responsabilités

• Define and execute the B2C growth strategy across channels, markets, and budgets.
• Build and optimize multichannel acquisition programs and measure key metrics.
• Connect educational content with high-intent property searches and agent engagement.
• Make the mobile app a core growth channel through installs and retention.
• Own activation, conversion, retention, reactivation, and lifecycle optimization.
• Lead paid media specialists and raise execution standards.
• Collaborate with Product and Marketing to prioritize high-impact initiatives.
• Prepare growth infrastructure and playbooks for scaling in 2027–2028.

Connaissances

B2C growth

Multichannel marketing

AI fluency (Claude)

Leadership

Analytical thinking

Communication skills

Paid media management

Product sense

Lifecycle/retention

English fluency

Formation

Bachelor’s degree (preferred)

Outils

Claude (Cowork and Code)

Mixpanel

HubSpot

Description du poste

Jobgether SRL is seeking a Head of B2C Growth in Italy to own the full growth engine across acquisition, activation, retention, reactivation, and lifetime value. You will lead multichannel strategies, guide paid media specialists, and drive data-led investment decisions while collaborating with Product and Marketing teams.

The role emphasizes connecting early-stage real estate research with high-intent searches, making the app a primary user channel, and preparing for international scaling.