Omnichannel Media Lead for Programmatic, Social & Growth

Sisal; Milano; In loco; EUR 53.000 - 69.000; Tempo pieno

Vantaggi offerti da questo lavoro

Supplemental Health Insurance

Diversity & Inclusion initiatives

Well-Being Support

Learning & Development program

Parental Leave Packages

Descrizione del lavoro

Sisal, a leader in online sports betting and iGaming, seeks an experienced media strategist to drive omnichannel campaigns in Italy. You will own budget allocation across Digital, Programmatic, Paid Social, and Traditional Media, while guiding content and community strategies across platforms.

You will optimize the programmatic stack, select DSPs, and translate analytics into actionable insights for senior leadership.

Competenze

• Bachelor-level or higher in Marketing, Data Analytics, Communications, or related field.
• Proven experience in multi-channel media strategies and programmatic buying.
• Strong ability to translate data into actionable business recommendations.

Mansioni

• Shape the omnichannel media strategy and define budget allocation and channel mix.
• Lead the Social Media roadmap, content strategy, community management, and paid amplification.
• Own the Programmatic and performance ecosystem, select DSPs and target audiences.
• Collaborate with Creative, Brand, Data, and E-commerce teams to align media outputs with launches.
• Manage agency relationships across media, creative, and tech for high-quality deliverables.
• Pioneer data-driven optimization, set KPIs, and build performance dashboards for leadership.
• Oversee budget management, track investments, and negotiate agency fees.

Conoscenze

Omnichannel strategy

Programmatic buying

Social media management

Data analytics

Budget management

Stakeholder communication

Italian & English fluency

Formazione

Marketing degree

Data analytics degree

Communications degree

Strumenti

DMPs

DSPs

Google Marketing Platform

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Descrizione del lavoro

Sisal, a leader in online sports betting and iGaming, seeks an experienced media strategist to drive omnichannel campaigns in Italy. You will own budget allocation across Digital, Programmatic, Paid Social, and Traditional Media, while guiding content and community strategies across platforms.

You will optimize the programmatic stack, select DSPs, and translate analytics into actionable insights for senior leadership.