Omnichannel Media & Performance Lead (Programmatic + Social)

Sisal; Milano; In loco; EUR 53.000 - 69.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal allowance

Supplemental Health Insurance

Descrizione del lavoro

Flutter SEA in Milano (Italy) seeks a senior media strategist to own the omnichannel media plan, from budget allocation to channel mix (Digital, Programmatic, Paid Social, and Traditional Media).

You will lead the Social Media roadmap, manage programmatic and performance ecosystems, and collaborate with Creative, Brand, Data, and E-commerce teams to align media outputs with product launches and business priorities.

Competenze

• Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house.
• Autonomous strategic thinking, with a track record of building and executing complex multi‑channel media strategies from scratch.
• Deep technical knowledge of the programmatic landscape (DMPs, DSPs, Google Marketing Platform) and major Paid Social tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
• Strong analytical mindset, with advanced skills in turning data (Google Analytics, attribution models) into clear business recommendations.
• Excellent communication and influencing skills, capable of confidently defending media choices and presenting insights to senior stakeholders.
• Problem‑solving agility, with the ability to manage multiple high‑budget campaigns simultaneously in a fast‑paced environment.
• Fluency in Italian and English (both written and verbal).
• Educational background: Degree in Marketing, Data Analytics, Communication, or related fields.

Mansioni

• Shape the omnichannel media strategy, defining the budget allocation and channel mix to maximize ROI and brand awareness.
• Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across platforms.
• Own the Programmatic and performance ecosystem, overseeing DSP selection, audience targeting, and real-time bidding data.
• Drive cross-functional collaboration with Creative, Brand, Data, and E-commerce teams for launches and priorities.
• Manage agency relationships to ensure flawless execution and high-quality deliverables within deadlines.
• Set up KPIs, build dashboards, and translate analytics into actionable senior-leadership insights.
• Oversee budget management, tracking investments and negotiating agency fees in line with guidelines.

Conoscenze

Media planning

Programmatic buying

Social media management

Strategic thinking

Google Marketing Platform

Paid social tools

Analytics

Communication

Italian & English

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Google Marketing Platform

Descrizione del lavoro

Flutter SEA in Milano (Italy) seeks a senior media strategist to own the omnichannel media plan, from budget allocation to channel mix (Digital, Programmatic, Paid Social, and Traditional Media).

You will lead the Social Media roadmap, manage programmatic and performance ecosystems, and collaborate with Creative, Brand, Data, and E-commerce teams to align media outputs with product launches and business priorities.