Omnichannel Digital Marketing Execution Lead

CloudPay; Teramo; Vor Ort; EUR 44.000 - 82.000; Vollzeit

Zusammenfassung

Novartis in Milano is seeking a Digital Marketing Execution Manager to ensure consistent digital visibility and engagement for the Commercial Portfolio across channels. You will lead omnichannel plans, manage content lifecycle, and collaborate with Medical, Regulatory, EE, and external partners to ensure compliant digital activation.

The role requires 5–8 years in digital marketing within regulated environments, fluent Italian and English, and a strong focus on analytics, governance, and asset

Qualifikationen

• 5–8 years of experience in digital marketing and omnichannel engagement.
• Experience with regulated industries such as pharmaceuticals or healthcare.
• Fluent in Italian and English.

Aufgaben

• Develop omnichannel digital engagement plans aligned with the portfolio strategy.
• Analyze customer insights, engagement data, and channel performance to drive improvements.
• Manage digital content lifecycle across all approved channels to ensure accuracy and compliance.
• Create or coordinate promotional and non-promotional digital content within portfolio strategy.
• Monitor engagement metrics and customer journeys to optimize experiences.
• Ensure platform readiness, content availability, and deployment schedules.
• Collaborate with cross-functional teams and external partners for effective digital initiatives.

Kenntnisse

Digital marketing

Omnichannel execution

Content lifecycle management

Customer journey analytics

Stakeholder management

Regulated industries

Ausbildung

Bachelor's degree in Marketing

MBA

Tools

CRM platforms

Content management systems

Jobbeschreibung

Novartis in Milano is seeking a Digital Marketing Execution Manager to ensure consistent digital visibility and engagement for the Commercial Portfolio across channels. You will lead omnichannel plans, manage content lifecycle, and collaborate with Medical, Regulatory, EE, and external partners to ensure compliant digital activation.

The role requires 5–8 years in digital marketing within regulated environments, fluent Italian and English, and a strong focus on analytics, governance, and asset