Off-Trade KAM: Strategic Growth & Negotiation

Brown-Forman; Vicenza; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Brown-Forman in Italy seeks an Off-Trade Key Account Manager to lead sales with major customers in the region and translate national strategies into local execution.

You will negotiate agreements, promotions, and assortments while aligning with the Off-Trade commercial policy. The role emphasizes strong leadership, customer relationships, and market analysis to drive growth in a dynamic spirits market.

Qualifications

• Minimum of 3 years of sales experience in FMCG as a Key Account Manager in OFF Trade.
• Proven track record of delivering sales growth in a similar role.
• Demonstrated ability to build and maintain effective working relationships with customers.
• Prior experience in the spirits industry is a plus.

Responsibilities

• Develop and implement sales strategies to drive sell-in and sell-out for assigned customers.
• Negotiate local agreements, promotional plans, and assortment in line with national strategy.
• Build and maintain strong customer relationships as the face of Brown-Forman.
• Monitor market trends and customer feedback to identify opportunities and threats.
• Prepare and present sales reports, forecasts, and performance analyses to the National Key Account Manager.
• Ensure compliance with company policies and regulations.

Skills

Leadership

Negotiation

Communication

Sales analytics

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Salesforce

Job description

Brown-Forman in Italy seeks an Off-Trade Key Account Manager to lead sales with major customers in the region and translate national strategies into local execution.

You will negotiate agreements, promotions, and assortments while aligning with the Off-Trade commercial policy. The role emphasizes strong leadership, customer relationships, and market analysis to drive growth in a dynamic spirits market.