Off-Trade Key Account Manager: Strategic Growth & Negotiations

Brown-Forman; Veneto; On-site; EUR 50,000 - 70,000; Full time

Job summary

Brown-Forman in Italy is seeking an Off Trade National Key Account Manager to lead key customer relationships, negotiate local agreements, and execute national plans with precision.

The role is regional and reports to the OFF Trade National Key Account Manager, requiring 3+ years in FMCG sales as a KAM in OFF Trade and English proficiency.

You will develop sell-in and sell-out strategies, analyze market trends, manage promotions, and present results to sales leadership.

Qualifications

• 3+ years of sales experience in FMCG as a Key Account Manager in OFF Trade.
• Bachelor’s degree in Business, Marketing, or a related field.
• Proven track record of delivering sales growth and building strong customer relationships.

Responsibilities

• Develop and implement sales strategies to drive sell-in and sell-out for assigned customers.
• Build and maintain strong relationships with customers as the face of Brown-Forman.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
• Lead performance reviews and collaborate with the OFF Trade National Key Account Manager to maximize results.
• Prepare and present sales reports, forecasts, and performance analyses.

Skills

Leadership

Negotiation

Sales analytics

CRM Salesforce

Customer management

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Brown-Forman in Italy is seeking an Off Trade National Key Account Manager to lead key customer relationships, negotiate local agreements, and execute national plans with precision.

The role is regional and reports to the OFF Trade National Key Account Manager, requiring 3+ years in FMCG sales as a KAM in OFF Trade and English proficiency.

You will develop sell-in and sell-out strategies, analyze market trends, manage promotions, and present results to sales leadership.