Off-Trade Key Account Lead - Growth & Strategy

Carlsberg Group; Italia; Remote; EUR 50,000 - 55,000; Full time

Benefits offered by this job

Company car

Mobile phone

Laptop

Job summary

Carlsberg Italia is looking for a Key Account Manager for the Off-Trade channel in Milan. You will lead growth for assigned customers, optimizing sell-in and sell-out, and driving assortment, shelf presence, promotions and visibility across the territory.

You will develop launches, create Customer Plans, and coordinate with Demand Planning for forecasts while working with Finance, Trade Marketing, Marketing and Logistics to deliver integrated, value-driven initiatives.

Qualifications

• Master's degree in Economics or related field.
• Strong MS Office skills, especially Excel and PowerPoint.
• Fluent Italian and English (written and spoken).

Responsibilities

• Drive growth and development of Off-Trade customers, ensuring strong performance across sell-in and sell-out.
• Manage key commercial levers including assortment, shelf presence, visibility and promotions.
• Develop and execute plans for new product launches with listings, distribution and promotional strategy.
• Demonstrate knowledge of P&L drivers and use financial analysis for value-based negotiations.
• Deliver accurate monthly customer forecasts aligned with Demand Planning timelines.
• Build and present Customer Plans and provide updates during Quarterly Business Reviews with Senior Management.
• Analyze sell-in, sell-out, promotions and forecasting data to translate insights into actions.
• Oversee point-of-sale execution with field sales and local stakeholders.
• Define and implement a full 4P marketing mix for your customers.
• Collaborate cross-functionally with Finance, Trade Marketing, Marketing, Logistics for integrated customer approaches.

Skills

Sales & negotiation

Market knowledge

Data analysis

MS Excel

MS PowerPoint

Communication

Education

Master's degree in Economics

Tools

MS Excel

MS PowerPoint

Job description

Carlsberg Italia is looking for a Key Account Manager for the Off-Trade channel in Milan. You will lead growth for assigned customers, optimizing sell-in and sell-out, and driving assortment, shelf presence, promotions and visibility across the territory.

You will develop launches, create Customer Plans, and coordinate with Demand Planning for forecasts while working with Finance, Trade Marketing, Marketing and Logistics to deliver integrated, value-driven initiatives.