Mobile App Analytics Lead for Growth & Insights

PRADA; Lombardia; Remote; EUR 70,000 - 100,000; Full time

Job summary

Prada Group in Milan invites an App Analytics Senior Specialist to drive measurement and optimization of mobile apps and digital experiences across the group. You will generate actionable insights, monitor KPIs, and partner with cross-functional teams to improve engagement, retention, and conversion.

The role emphasizes collaboration with UX, Product, Marketing, and Tech teams to implement analytics solutions and promote data-driven decision making in a world-leading luxury group.

Qualifications

• 4–6 years of experience in digital analytics.
• Experience with mobile app analytics.
• Expertise in KPI definition, performance monitoring, reporting and insight generation.
• Proficient with data visualization tools.
• Experience with A/B testing and experimentation frameworks.
• Fluency in English and Italian.

Responsibilities

• Monitor and optimize app performance via KPI tracking, reporting and dashboards.
• Develop and optimize tracking for acquisition, engagement, retention and conversion.
• Perform in-depth analyses to identify user behavior trends and optimization opportunities.
• Collaborate with Product, UX, Marketing, CRM and Tech to translate data into insights and recommendations.
• Support experimentation and A/B testing activities to evaluate UX and business performance.
• Ensure correct implementation and QA of mobile analytics solutions.
• Contribute to analytics best practices and promote a data-driven culture.
• Provide tailored analytical support to stakeholders.

Skills

Analytical thinking

KPI definition

Stakeholder management

English & Italian fluency

A/B testing

Education

Bachelor’s or Master’s degree

Tools

Adobe Analytics

Firebase

Amplitude

AppsFlyer

Adjust

Power BI

Qlik Sense

Tableau

Looker

Job description

Prada Group in Milan invites an App Analytics Senior Specialist to drive measurement and optimization of mobile apps and digital experiences across the group. You will generate actionable insights, monitor KPIs, and partner with cross-functional teams to improve engagement, retention, and conversion.

The role emphasizes collaboration with UX, Product, Marketing, and Tech teams to implement analytics solutions and promote data-driven decision making in a world-leading luxury group.