App Analytics Senior Specialist

PRADA; Lombardia; Remote; EUR 70,000 - 100,000; Full time

Job summary

Prada Group in Milan invites an App Analytics Senior Specialist to drive measurement and optimization of mobile apps and digital experiences across the group. You will generate actionable insights, monitor KPIs, and partner with cross-functional teams to improve engagement, retention, and conversion.

The role emphasizes collaboration with UX, Product, Marketing, and Tech teams to implement analytics solutions and promote data-driven decision making in a world-leading luxury group.

Qualifications

• 4–6 years of experience in digital analytics.
• Experience with mobile app analytics.
• Expertise in KPI definition, performance monitoring, reporting and insight generation.
• Proficient with data visualization tools.
• Experience with A/B testing and experimentation frameworks.
• Fluency in English and Italian.

Responsibilities

• Monitor and optimize app performance via KPI tracking, reporting and dashboards.
• Develop and optimize tracking for acquisition, engagement, retention and conversion.
• Perform in-depth analyses to identify user behavior trends and optimization opportunities.
• Collaborate with Product, UX, Marketing, CRM and Tech to translate data into insights and recommendations.
• Support experimentation and A/B testing activities to evaluate UX and business performance.
• Ensure correct implementation and QA of mobile analytics solutions.
• Contribute to analytics best practices and promote a data-driven culture.
• Provide tailored analytical support to stakeholders.

Skills

Analytical thinking

KPI definition

Stakeholder management

English & Italian fluency

A/B testing

Education

Bachelor’s or Master’s degree

Tools

Adobe Analytics

Firebase

Amplitude

AppsFlyer

Adjust

Power BI

Qlik Sense

Tableau

Looker

Job description

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

For the Digital Insights Team based in Milan HQ, we are looking for the App Analytics Senior Specialist who will support the measurement and optimization of mobile app and digital experience performance across the Group ecosystem. The role will be responsible for generating actionable insights, monitoring key performance indicators, and partnering with cross-functional teams to improve engagement, retention, conversion, and overall business outcomes. We offer a stimulating work environment, with multiple innovative projects and a network of colleagues with different skill sets and backgrounds (UX Designers, Product Owners, Data Analysts, E-commerce, Media).

RESPONSIBILITIES

• Monitor and optimize app performance for B2C and B2B mobile experiences through KPI tracking, reporting, and dashboarding.
• Develop, maintain, and optimize solutions to track acquisition, engagement, retention, and conversion performance
• Perform in-depth analyses to identify user behavior trends, performance drivers, and opportunities for optimization
• Collaborate with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable insights and recommendations
• Support experimentation and A/B testing activities, contributing to the evaluation of user experience and business performance improvements
• Ensure accurate implementation and quality assurance of mobile analytics solutions (e.g., SDKs, event tracking, attribution platforms)
• Contribute to the definition and adoption of analytics best practices, promoting a data-driven approach across teams
• Provide analytical support to stakeholders by tailoring insights to different business needs and audiences

KNOWLEDGE AND SKILLS

• 4–6 years of experience in digital analytics, with a focus on mobile app analytics.
• Strong knowledge of analytics platforms such as Adobe Analytics, Firebase, Amplitude, AppsFlyer, Adjust, or similar.
• Experience in KPI definition, performance monitoring, reporting, and insight generation.
• Proven expertise with data visualization tools such as Power BI, Qlik Sense, Tableau, or Looker.
• Good understanding of digital customer journeys, conversion funnels, and optimization methodologies.
• Experience with A/B testing, experimentation frameworks, and analytics implementation.
• Strong analytical, problem-solving, and stakeholder management skills.
• Bachelor’s or Master’s degree in a relevant field (Marketing, Statistics, Engineering, Economics, Computer Science, or similar).
• Highly proficient in spoken and written English and Italian.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.