App Analytics Lead, Digital Insights & Optimization

Prada Group

Milano

On-site

EUR 70,000 - 100,000

Full time

14 days+

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Job summary

The Prada Group in Milan is seeking an App Analytics Senior Specialist to support measurement and optimization of mobile app and digital experiences across the group ecosystem. You will generate actionable insights, monitor KPIs, and partner with cross-functional teams to improve engagement, retention, conversion and business outcomes.

Join a creative, international environment with diverse projects and colleagues from UX, Product, Data Analytics, E-commerce and Marketing.

Qualifications

Bachelor’s or Master’s degree in a relevant field.
4–6 years of experience in digital analytics, with a focus on mobile app analytics.
Strong knowledge of analytics platforms such as Adobe Analytics, Firebase, Amplitude, AppsFlyer, Adjust, or similar.
Experience in KPI definition, performance monitoring, reporting, and insight generation.
Proven expertise with data visualization tools such as Power BI, Qlik Sense, Tableau, or Looker.
Good understanding of digital customer journeys, conversion funnels, and optimization methodologies.
Experience with A/B testing, experimentation frameworks, and analytics implementation.
Strong analytical, problem-solving, and stakeholder management skills.
Highly proficient in spoken and written English and Italian.

Responsibilities

Monitor and optimize app performance for B2C and B2B mobile experiences through KPI tracking, reporting, and dashboarding.
Develop, maintain, and optimize solutions to track acquisition, engagement, retention, and conversion performance
Perform in-depth analyses to identify user behavior trends, performance drivers, and opportunities for optimization
Collaborate with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable insights and recommendations
Support experimentation and A/B testing activities, contributing to the evaluation of user experience and business performance improvements
Ensure accurate implementation and quality assurance of mobile analytics solutions (e.g., SDKs, event tracking, attribution platforms)
Contribute to the definition and adoption of analytics best practices, promoting a data-driven approach across teams
Provide analytical support to stakeholders by tailoring insights to different business needs and audiences