Group CRM Lead - Luxury Fashion (Milan)

Prada Group

Lombardia

On-site

EUR 45,000 - 55,000

Full time

3 days ago

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Job summary

The Prada Group is seeking a Group CRM Manager based in Milan to lead CRM strategy development, governance, and KPI reporting across brands and markets. You will partner with Digital Group CRM & Client Product Senior Manager to translate customer insights into actionable initiatives.

You will drive data-driven decision making, support CRM capabilities rollout, and foster cross-brand collaboration to strengthen customer engagement while maintaining Italian and English fluent communication within

Qualifications

7+ years of experience in CRM, customer analytics or digital marketing.
Strong understanding of CRM ecosystems and omnichannel client engagement.
Excellent stakeholder management and communication skills.
Fluent in Italian and English.

Responsibilities

Contribute to evolution of Group CRM strategy, governance and customer lifecycle approach.
Own Group CRM performance framework and KPI catalogue; define reporting and insights.
Drive CRM reporting and performance monitoring with cross-functional teams.
Identify opportunities through benchmarking and best-practice sharing.
Translate customer needs into analytical questions and CRM initiatives.
Support adoption of CRM strategies across Group and Brands.
Partner with multiple teams to translate CRM priorities into initiatives.